May 27, 2025 How AI is making the invisible visible in branding BY Sooyoung Cho In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human … Continue reading How AI is making the invisible visible in branding
The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
January 08, 2025 ‘My goal is to spend under $1,000 this month’: The no-buy movement is making waves on TikTok Most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation. BY Eve Upton-Clark The no-buy trend isn’t anything new, but it gains fresh momentum every January, right on the heels … Continue reading ‘My goal is to spend under $1,000 this month’: The no-buy movement is making waves on TikTok
November 04, 2024 Ideogram is a great AI tool for making quick—and free—visuals You can use Ideogram to create social media graphics, illustrations, and designs for slides. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Even if you can’t draw or … Continue reading Ideogram is a great AI tool for making quick—and free—visuals
The IAB’s unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case. Constantine von Hoffman on October 28, 2024 Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” … Continue reading Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
August 20, 2024 Are you making these 6 public-speaking mistakes? We’ve all sat through awkward and boring presentations. The speaker probably was making at least one of these common mistakes. BY Stephanie Vozza Whether you’re giving a speech to an audience, making a presentation to a client, or heading up a meeting, chances are you’ll have … Continue reading Are you making these 6 public-speaking mistakes?
X is making live streaming a premium feature The company will charge for a feature that’s free on every other major platform. karissa bell Updated Fri, Jun 21, 2024 X X will soon be moving the ability to live stream behind its premium paywall, the company announced. The change will make X the … Continue reading X is making live streaming a premium feature
The US has sued Adobe over early termination fees and making subscriptions hard to cancel The FTC took action after receiving numerous complaints from consumers across the country. pranav dixit Updated Mon, Jun 17, 2024 REUTERS / Reuters The US government has sued Adobe and two senior company executives for allegedly deceiving consumers by … Continue reading The US has sued Adobe over early termination fees and making subscriptions hard to cancel
X is officially making likes (mostly) private for everyone Likes on the website will no longer cause PR crises for public figures. mariella moon Wed, Jun 12, 2024 Wang Yukun via Getty Images Thanks to X showing what its users “like” on its platform, politicians and public personalities have been caught looking at … Continue reading X is officially making likes (mostly) private for everyone
June 07, 2024 How innovation is making PR more accessible Mission-driven companies can still make a big splash, using technology to reach the right journalists. BY Amy Jackson While it can feel incredibly daunting to compete with massive PR budgets that fund expensive dinners and experiential events, these are no longer required to get coverage of … Continue reading How innovation is making PR more accessible
