Connor Gillivan — September 2, 2019 Follow @ConnorGillivan — September 2, 2019 The freelance economy has made hiring freelance talent so much easier and more efficient. Many, especially among the millennial generation, are seeking gig work rather than traditional employment. Because freelancing is no longer seen in a negative light, the best and brightest are … Continue reading How Are Businesses Making the Most of Freelance Talent?
Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Ginny Marvin on August 28, 2019 “As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in … Continue reading Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Meg Manke — August 7, 2019 Have we made a bad habit of organizing things too much in business? Obviously, budgets, reporting structures, policies all must have some semblance of organization but what about leadership? How are we “organizing” leadership responsibilities? I recently had an opportunity to speak at a DisruptHR event and, as … Continue reading Leadership
Young Entrepreneur Council — July 18, 2019 Follow @YEC — July 18, 2019 Posting on social media can be rewarding for an organization, but there are rules that need to be followed in order to make the most of the opportunity. Members of the Young Entrepreneur Council provided the following: What is one key rule … Continue reading Making the Most of Social Media Posts: 10 Rules to Remember
Hutch Morzaria — July 9, 2019 — July 9, 2019 Sometimes, perfectly sensible, intelligent and rational colleagues reject or resist rational, perfectly sensible and intelligent ideas. Have you ever wondered why this happens? Obviously, this does not happen because they are stupid. This happens because there is something going on that we can’t realize. We … Continue reading Making Sense Out of Irrational Behavior
Bob Van Rossum — July 1, 2019 Follow @BobVR — July 1, 2019 As a marketing recruitment firm, every day we get the opportunity to help marketers move their career forward. Since 1996, MarketPro’s marketing recruiters have successfully matched high-performing marketers with clients who need a specific set of skills and experience to take their … Continue reading Marketing Recruitment 101: 3 Job Search Mistakes You Don’t Know You’re Making
JaeMi Pennington — June 24, 2019 — June 24, 2019 While I consider myself an effective communicator, I recently recalled a bad habit I used to have when writing and speaking. The problem was, I would often “bury the lead,” the important points I was trying to make would be lost in other less crucial … Continue reading Making the Point: How to Nail the Lead so Success Will Follow
Dave Brock — June 14, 2019 Follow @davidabrock — June 14, 2019 This is the final post in this series——-YAY! Thank you for hanging in there! If you have missed the previous posts, The links to all the others in this series, please go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. … Continue reading Making Sense of Sensemaking
Dave Brock — June 4, 2019 Follow @davidabrock — June 4, 2019 Preface: This is the third article in my series on sensemaking, for links to all the others in this series, please go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. It turns out that sensemaking is not just a “cool … Continue reading Sensemaking: A Framework For Making Sense
Jaclyn Leduc — June 3, 2019 — June 3, 2019 Bokskapet / Pixabay Online video is a big deal, and we’re not just saying that. Currently, 78 percent of people watch online videos every week, and 55 percent do so on a daily basis. By 2022, online video will make up 82 percent of internet … Continue reading The Benefits of Making E-commerce Video Accessible
