Tag Archives: Making

Making AI work for workflow management

AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges. Chris Wood on August 24, 2021 Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours … Continue reading Making AI work for workflow management

Making the Most of Personal Connections – Whether In-Person or Virtual

Lorelei Poch August 2, 2021 Last March, many organizations were fortunate to continue on with business from their employee’s home offices. The shift from in-person work to virtual was monumental for some areas of work, while some were happy to just ditch their commutes. And for those of us who were students during all of … Continue reading Making the Most of Personal Connections – Whether In-Person or Virtual

The Real Story on MarTech: 10 steps to making better vendor selection choices

Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices

When the Scrum Master Fails by Being Overly Protective — Making Your Scrum Work

Stefan Wolpers June 14, 2021 TL; DR: When Scrum Masters Fail — Making Your Scrum Work #13 There are plenty of failure possibilities with Scrum. Given that Scrum is a framework with a reasonable yet short “manual,” this effect should not surprise anyone. Scrum thrives when the Scrum teams are self-managing while Scrum Masters embrace … Continue reading When the Scrum Master Fails by Being Overly Protective — Making Your Scrum Work

3 Ideas to Making Social Media Content Approval Processes a Little Less Painful

Arik Hanson May 28, 2021 Ask any social media marketer who works for a larger organization the most painful part of their jobs and almost all of them will respond with the same answer: The content approval process. Most companies turn what should be a relatively easy, simple process into one of the most painful, … Continue reading 3 Ideas to Making Social Media Content Approval Processes a Little Less Painful

Social Media Video: Double your Audience by Making it Mobile-Friendly

Allison Hall April 15, 2021 Social media video will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium to attract attention to your business than images or text … Continue reading Social Media Video: Double your Audience by Making it Mobile-Friendly