Tag Archives: Making

A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Aleks Nikitina — May 17, 2019 — May 17, 2019 Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an … Continue reading A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass

Zena Ryder — March 23, 2019 Follow @boudicawriting — March 23, 2019 If you’re a small business owner embarking on your first response to an RFP (Request For Proposals), you’re probably feeling both excited and apprehensive. You know that winning an RFP competition can be lucrative… but the RFP response process has a bad rap. … Continue reading The Ultimate Guide to Writing Your First RFP Response — And Making it Kick Ass

7 Mistakes You Are Making with Your Instagram Video Marketing

Ankit Prakash — March 11, 2019 — March 11, 2019 Instagram is already home to 300 million active users (and still growing). From social media influencers to celebrities to top brands, everyone is busy engaging their target audiences on this Facebook-owned app. An app-only platform shot to fame since its inception in 2011; all credits … Continue reading 7 Mistakes You Are Making with Your Instagram Video Marketing

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

4 Business-Killing Mistakes You’re Making Every Day & How to Fix Them

Karen Repoli — November 16, 2018 Follow @karenrepoli — November 16, 2018 StartupStockPhotos / Pixabay “If you fail to plan, you plan to fail.” ~ Benjamin Franklin There are a myriad of moving parts in a business to attend to so it’s no wonder that some things fall through the cracks. And this adversely affects … Continue reading 4 Business-Killing Mistakes You’re Making Every Day & How to Fix Them