The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
February 16, 2026 Aspen is finally getting a second ski base village. It’s over 10 years in the making
January 16, 2026 3 questions to consider before making a career pivot
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
September 23, 2025 AI tools aren’t making much of a difference for companies These days, investors, founders, analysts, and tech loyalists can’t stop talking up how artificial intelligence will radically remake the future of work. But a new study suggests that while AI might have some amazing future uses, at the moment, it’s not doing … Continue reading AI tools aren’t making much of a difference for companies
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. Melissa Reeve on July 25, 2025 Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers … Continue reading Making AI deep research work for strategic marketing tasks
July 24, 2025 How to keep your company’s boomers happy by making the office Gen Z-friendly Today, the workforce is aging rapidly, but only 10% of companies have a strategy to retain mature workers, according to a survey by career support platform HR Brain. Since the 1980s, Pew Research Center reports the number of workers … Continue reading How to keep your company’s boomers happy by making the office Gen Z-friendly
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why. Mike Pastore on June 20, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. MarTech’s 2025 State of Your Stack Survey found … Continue reading Homegrown martech tools are making a comeback
