Tag Archives: Making

How AI is making identity resolution platforms more effective

Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective

Zoom laid off its DEI team—and it’s not the only company making such cuts

  By Pavithra Mohan February 08, 2024 Earlier this month, Zoom followed in the footsteps of many of its peers in the tech industry and laid off 150 employees—about 2% of its workforce—in an effort to redirect its resources and invest in what the company described as “critical areas for the future.” One of the … Continue reading Zoom laid off its DEI team—and it’s not the only company making such cuts

3 mistakes leaders make during layoffs—and how to avoid making them

By Mita Mallick February 05, 2024 It seems like 2024 has only just begun but many companies have already announced layoffs. After tech’s big “year of efficiency” in 2023, many thought layoffs had tapered off for now. But major tech companies like Amazon, Google, and Instagram have cut workers this month. Citibank was one of the … Continue reading 3 mistakes leaders make during layoffs—and how to avoid making them

YouTube is making millions off a new breed of climate denial, a monitoring group says

  By Reuters January 16, 2024 YouTube is making millions of dollars a year from advertising on channels that make false claims about climate change because content creators are using new tactics that evade the social media platform’s policies to combat misinformation, according to a report published on Tuesday. The Center for Countering Digital Hate … Continue reading YouTube is making millions off a new breed of climate denial, a monitoring group says

Making data the foundation of your digital asset management system

A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system

Making sense of composable CDPs: What martech buyers need to know

Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know

Americans who aren’t making this minimum salary could face ‘severe’ mental health issues

  By Sam Becker September 15, 2023 While the average American may need to earn upwards of $230,000 to feel financially secure, new data shows that those comprising the lower layers of the income strata need only a fraction of that to feel comfortable. Research from Atticus—a company that helps connect people in crisis with … Continue reading Americans who aren’t making this minimum salary could face ‘severe’ mental health issues

The martech revolution: Making deeper customer connections in a digital world

A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. Gene De Libero on August 23, 2023 In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. … Continue reading The martech revolution: Making deeper customer connections in a digital world

Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?

  By Michael Callahan August 20, 2023 Lenny Rachitsky merely thought he’d share some tips. The career software engineer and executive decided to write about seven things Airbnb taught him about building a business. He’d spent seven years at the company, leaving in 2019 as the leader of the team overseeing wooing consumers to the … Continue reading Who is Lenny Rachitsky? And what does he know that you don’t about making millions writing online?