As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads. By Melissa Washburn Published on June 30, 2026 Across Google Ads, Meta, and TikTok, platforms are pushing you toward broader, AI-driven targeting. Performance Max, Advantage+ campaigns, and TikTok’s automated audience expansion … Continue reading AI is making creative the new targeting
Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows. By Constantine von Hoffman Published on June 26, 2026 For years, marketers treated automation as the answer to growing content demands. Build enough rules into your workflows, and the system could handle the rest. AI is … Continue reading Why AI is making DAM more important than ever
June 16, 2026 AI is making answers cheap. Curiosity is priceless BY Eric Johnson We’re living through the most answer-rich moment in human history. Need a market analysis? A product brief? A launch strategy? AI can generate something polished in seconds. Some of it still makes my jaw drop. But there’s a growing risk inside companies … Continue reading AI is making answers cheap. Curiosity is priceless
The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
February 16, 2026 Aspen is finally getting a second ski base village. It’s over 10 years in the making
January 16, 2026 3 questions to consider before making a career pivot
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. Mike Ruff on October 2, 2025 at 8:56 am | Reading time: 4 minutes Is cost per conversion really your most important key performance indicator (KPI)? Many campaigns treat it that way. … Continue reading Stop making cost per conversion your KPI — here’s what to measure instead
September 23, 2025 AI tools aren’t making much of a difference for companies These days, investors, founders, analysts, and tech loyalists can’t stop talking up how artificial intelligence will radically remake the future of work. But a new study suggests that while AI might have some amazing future uses, at the moment, it’s not doing … Continue reading AI tools aren’t making much of a difference for companies
