You’ve gotten your team onboard. Now you need to know where to steer the ship. Chris Wood on October 7, 2021 In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at … Continue reading Building an always-on marketing machine
Tag Archives: Machine
How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues
Efrat Vulfsons September 7, 2021 There is no doubt that internet access and adoption have been on the increase; this factor has also enabled online transactions. eCommerce shops are leveraging this shift in buyers’ attitudes to make big gains and relegate brick and mortar to the background. What the marketing world witnessed in April 2020, … Continue reading How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues
Google: When Slogans Are Created By Machine Learning
Google: When Slogans Are Created By Machine Learning by Laurie Sullivan @lauriesullivan, August 11, 2021 Douglas Coupland, a Canadian artist and author, introduced a series of slogans created using machine learning, partnering with Google AI researchers to produce them. Then they developed a language model based on Douglas’ written work, along with social media posts … Continue reading Google: When Slogans Are Created By Machine Learning
6 Tricks to Turn Your Email Newsletter into a Lead-Generation Machine
Mitch Transue June 25, 2021 An effective email newsletter can be a critical component of your business’s inbound marketing strategy. A newsletter that quickly informs your readers of your latest product updates, services, and content, can help position your business as thought leaders within your industry. But what if your email newsletter is struggling to … Continue reading 6 Tricks to Turn Your Email Newsletter into a Lead-Generation Machine
Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit by Laurie Sullivan @lauriesullivan, March 18, 2021 Companies are finding it more difficult to recruit professionals for market research, especially after COVID-19 stimulus checks found their way into the bank accounts of millions. AI and machine learning, as well as integrations into some … Continue reading Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
How Machine Learning Is Enhancing Fraud Detection
Mitul Makadia February 3, 2021 Online transactions have shot up exponentially and so have cases of online fraud. The Consumer Sentinel Network maintained by FTC received 3.2 million reports of identity theft and online fraud in 2019. With fraudsters becoming more adept at finding and exploiting loopholes in systems, fraud management has turned painful for … Continue reading How Machine Learning Is Enhancing Fraud Detection
7 Ways Machine Learning Can Solve Supply Chain Challenges
Mitul Makadia October 27, 2020 In the supply chain industry, rising customer expectations have given rise to larger product ranges, more complex logistics, and shamelessly fast lead times. All of this has led to soaring costs throughout the supply chain network. And minimizing the effect of these factors manually at each individual level is again … Continue reading 7 Ways Machine Learning Can Solve Supply Chain Challenges
How Machine Learning Can Finally Solve “(direct)/(none)”
Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”
Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning
How Machine Learning Can Help Small Businesses
Alex Zubkov August 7, 2020 Machine learning has made a quick journey from an emerging trend to one of the irreplaceable tools under many companies’ belts. In 2020, ML is a necessity rather than a buzzword. It helps small businesses compete with industry giants effectively while reducing their expenses and expanding their client base. Forbes … Continue reading How Machine Learning Can Help Small Businesses