Tag Archives: Machine

How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues

Efrat Vulfsons September 7, 2021 There is no doubt that internet access and adoption have been on the increase; this factor has also enabled online transactions. eCommerce shops are leveraging this shift in buyers’ attitudes to make big gains and relegate brick and mortar to the background. What the marketing world witnessed in April 2020, … Continue reading How eCommerce Shops are Leveraging Machine Learning to Resolve Sizing Issues

Google: When Slogans Are Created By Machine Learning

Google: When Slogans Are Created By Machine Learning by Laurie Sullivan  @lauriesullivan, August 11, 2021 Douglas Coupland, a Canadian artist and author, introduced a series of slogans created using machine learning, partnering with Google AI researchers to produce them. Then they developed a language model based on Douglas’ written work, along with social media posts … Continue reading Google: When Slogans Are Created By Machine Learning

Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit by Laurie Sullivan  @lauriesullivan, March 18, 2021 Companies are finding it more difficult to recruit professionals for market research, especially after COVID-19 stimulus checks found their way into the bank accounts of millions. AI and machine learning, as well as integrations into some … Continue reading Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

How Machine Learning Is Enhancing Fraud Detection

Mitul Makadia February 3, 2021 Online transactions have shot up exponentially and so have cases of online fraud. The Consumer Sentinel Network maintained by FTC received 3.2 million reports of identity theft and online fraud in 2019. With fraudsters becoming more adept at finding and exploiting loopholes in systems, fraud management has turned painful for … Continue reading How Machine Learning Is Enhancing Fraud Detection

7 Ways Machine Learning Can Solve Supply Chain Challenges

Mitul Makadia October 27, 2020 In the supply chain industry, rising customer expectations have given rise to larger product ranges, more complex logistics, and shamelessly fast lead times. All of this has led to soaring costs throughout the supply chain network. And minimizing the effect of these factors manually at each individual level is again … Continue reading 7 Ways Machine Learning Can Solve Supply Chain Challenges

How Machine Learning Can Finally Solve “(direct)/(none)”

Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”

Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning