Mitul Makadia October 27, 2020 In the supply chain industry, rising customer expectations have given rise to larger product ranges, more complex logistics, and shamelessly fast lead times. All of this has led to soaring costs throughout the supply chain network. And minimizing the effect of these factors manually at each individual level is again … Continue reading 7 Ways Machine Learning Can Solve Supply Chain Challenges
Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”
Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Alex Zubkov August 7, 2020 Machine learning has made a quick journey from an emerging trend to one of the irreplaceable tools under many companies’ belts. In 2020, ML is a necessity rather than a buzzword. It helps small businesses compete with industry giants effectively while reducing their expenses and expanding their client base. Forbes … Continue reading How Machine Learning Can Help Small Businesses
Laura Patterson — April 27, 2020 You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you’re focused on sales NOW, it’s important to develop a sustainable lead generation (leadgen) … Continue reading How to Move From a LeadGen Machine to Organic Growth Machine
Jared Atchison — March 26, 2020 Do you want to improve the lead generation efforts of your online store? Perhaps your goal is to fine-tune your sales cycle by making sure you have the products you need and a robust customer support team. Whatever your long term eCommerce goals might be, machine learning can help … Continue reading Ecommerce and Machine Learning: 4 Benefits You Need to Know
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020 Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019 When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning
Machine Learning – the New Horizon in Marketing Success As better methods of gathering and managing data are developed, and data analysis tools become more sophisticated, interest in the potential of machine learning is flourishing. The principles of machine learning, once reserved for academics and tech convention-goers, are now being applied in a wide variety … Continue reading Machine Learning – the New Horizon in Marketing Success
Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
