Laura Patterson — April 27, 2020 You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you’re focused on sales NOW, it’s important to develop a sustainable lead generation (leadgen) … Continue reading How to Move From a LeadGen Machine to Organic Growth Machine
Jared Atchison — March 26, 2020 Do you want to improve the lead generation efforts of your online store? Perhaps your goal is to fine-tune your sales cycle by making sure you have the products you need and a robust customer support team. Whatever your long term eCommerce goals might be, machine learning can help … Continue reading Ecommerce and Machine Learning: 4 Benefits You Need to Know
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020 Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire. Amy Gesenhues on November 8, 2019 When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a … Continue reading How to avoid the creep-factor when building digital experiences powered by machine learning
Machine Learning – the New Horizon in Marketing Success As better methods of gathering and managing data are developed, and data analysis tools become more sophisticated, interest in the potential of machine learning is flourishing. The principles of machine learning, once reserved for academics and tech convention-goers, are now being applied in a wide variety … Continue reading Machine Learning – the New Horizon in Marketing Success
Dan Carmel — September 20, 2019 — September 20, 2019 The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? … Continue reading Want to Reduce CPA? Try Machine Learning–Driven Retargeting.
Lanre Onibalusi — September 3, 2019 Follow @Onibalusi — September 3, 2019 Machine learning technology is making rapid gains in the financial services industry, and a growing number of companies are now using it to enhance the customer experience. Gartner even predicts that by 2020, 85% of customer relationships with an enterprise won’t involve interacting … Continue reading How Can Machine Learning Be Used in Financial Services?
Jimmy Rodela — July 30, 2019 Follow @dbjim21 — July 30, 2019 (Image Source: Pexels) More online businesses are integrating machine learning into their operations, with the bigger and established ones trailblazing the revolution. Machine learning has brought myriad opportunities and improved strategies to help business owners foster customer relationships and get more profit and … Continue reading 5 Reasons Your Business Should Leverage Machine Learning Now
Dana Kachan — May 30, 2019 Follow @DanaKachan — May 30, 2019 Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design with … Continue reading Data-Driven Web Design: How to Convert Your Website Into a Revenue-Generating Machine
James Glover — January 30, 2019 Follow @coherentpath — January 30, 2019 You see them in plenty of emails: the creatives that haven’t changed since last year. What drives companies to keep displaying the same creative? While time and money might be the easy answers, my hunch is there’s more to it than that. Over … Continue reading How Machine Learning Can Prevent Email Fatigue