by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?
Tag Archives: Lost
Reclaiming Lost Income With an Abandoned Cart Email Campaign
by Paul Atkinson May 31, 2016May 31, 2016 Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of … Continue reading Reclaiming Lost Income With an Abandoned Cart Email Campaign
If You’re Not Wandering, You May Be Lost
by Liz Kislik May 23, 2016May 23, 2016 When it comes to what’s going on in his business, one of my favorite CEOs has the humility to say, “I don’t know what I don’t know.” He wisely acknowledges what many C-suite leaders don’t: If he only only knows what his subordinates present to him, then … Continue reading If You’re Not Wandering, You May Be Lost
Have HTML Newsletters Lost Their Mojo?
by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
How Much is Lost Productivity Costing Your Business? (Infographic)
by Nathan Roberson May 9, 2016 Follow @thecartoonfoodMay 9, 2016 In the modern rush to create the ultimate corporate culture to attract top talent, businesses and entrepreneurs have begun introducing more distractions into the workplace (ping pong tables and shuffleboards, anyone?) seemingly without consideration for the potential cost of lost productivity. One might argue that … Continue reading How Much is Lost Productivity Costing Your Business? (Infographic)
Help Your Team Recover From a Lost Opportunity
by Rachel Clapp Miller March 29, 2016 Follow @ContentRachelMarch 29, 2016 Losing a large opportunity can drain the energy and enthusiasm of even great sales teams. Improving team morale quickly after a lost opportunity is important to getting momentum back in a positive direction. Don’t let one misstep lead to more stumbles. Focus on uncovering … Continue reading Help Your Team Recover From a Lost Opportunity
The Lost Art of Writing a Fantastic Creative Brief
by Shelley Hoppe February 10, 2016 Follow @SoutherlyCommsFebruary 10, 2016 If I were to interview your creative teams, what would they say about your briefing skills? Are you undaunted by this question…or do you have a nagging suspicion that their answers may not be to your liking? I ask because I have seen very few … Continue reading The Lost Art of Writing a Fantastic Creative Brief
How You Lost Your Engaged Employees…and How to Win Them Back
by Meredith Falb November 8, 2015 Follow @WorkStrideNovember 8, 2015 Every employee starts out wanting to perform well and become an active contributor to the company. However, as a 2014 Gallup poll revealed, 51% of employees in the United States were still “not engaged” and 17.5% were “actively disengaged.” Many companies are grappling with this … Continue reading How You Lost Your Engaged Employees…and How to Win Them Back
10 Steps a Leader Can Take to Rebuild Lost Trust
Peter StarkAugust 12, 2015 Trust is one of the most important leadership competencies a leader can develop and consistently role model for their team members. It can take weeks, months, or even years for a leader to build trust. And, unfortunately, it only takes one misstep or action contrary to the leader’s or organization’s stated … Continue reading 10 Steps a Leader Can Take to Rebuild Lost Trust
Don’t Let Your Website Get Lost In The Hype
Margie ClaymanFebruary 2, 2015 Recently, we referenced the 2015 State of Marketing Report that Salesforce published. One of the primary points in the report is that companies are expected to increase their investment in social media marketing in 2015. It would be easy to assume that the increased social media spend is the only real … Continue reading Don’t Let Your Website Get Lost In The Hype
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