Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. Semrush Enterprise on October 10, 2025 While online discussion obsesses over whether ChatGPT spells the end of Google, websites are losing revenue from a far more real and immediate problem: some of their most valuable pages … Continue reading Invisible pages, lost revenue: Why crawlability poses a huge risk by Semrush Enterprise
Lost In Data: Why Marketers Don’t Trust Attribution And Measurement by Laurie Sullivan , Staff Writer, September 22, 2025 Marketers are challenged with putting data insights together piecemeal to prove performance. Privacy changes and fragmented user journeys have blurred the picture of what truly drives growth. Companies expect artificial intelligence (AI) to solve it all, … Continue reading Lost In Data: Why Marketers Don’t Trust Attribution And Measurement
If answering “How much are we spending on social video?” takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. Angelina Eng on August 26, 2025 You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your … Continue reading Why social video spend gets lost in reports — and how measurement standards fix it
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits. Mike Pastore on August 25, 2025 As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and … Continue reading How to keep emails from getting lost in the holiday inbox surge
August 10, 2025 How Slutty Vegan founder Pinky Cole lost control of her business—and took it back BY Robert Safian Pinky Cole, founder of the plant-based food chain Slutty Vegan, shares the details of a recent professional upheaval in which she lost control of her company—and then fought to win it back. She also opens up … Continue reading How Slutty Vegan founder Pinky Cole lost control of her business—and took it back
Here’s how to pressure test your value proposition and craft messaging that converts. Eric Dates on May 1, 2025 Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition … Continue reading If your value prop sounds like everyone else’s, you’ve already lost
Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout
August 14, 2024 Chipotle lost its all-star CEO. But he leaves behind a lot to fix Brian Niccol brought Chipotle’s business to unprecedented heights. But he also left the experience in shambles. The next CEO has their work ahead of them. BY Mark Wilson Order screens. Drive-throughs. Delivery. A digital loyalty program. These are the mainstays … Continue reading Chipotle lost its all-star CEO. But he leaves behind a lot to fix
Here is what you need to know about the Google antitrust case from the Justice Department’s closing presentation. Constantine von Hoffman on August 6, 2024 (September 25, 2024)’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s … Continue reading Why Google lost: The DoJ’s case in 11 slides
May 22, 2024 A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost The company’s stock growth has lagged this year when compared to some of its competitors in the retail space. BY Sam Becker Target reported Q1 2024 earnings on Wednesday, revealing to investors that comparable … Continue reading A retail analyst says Target is ‘falling behind’ Walmart, Amazon, and Costco after earnings, but hope is not lost
