Claudiu Murariu — October 9, 2017 — October 9, 2017 antonynjoro / Pixabay Here are 4 facts on email marketing. The vast majority of online sales companies still use transactional emails as part of their marketing efforts. Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%. Email marketing … Continue reading Looking for a More Reliable Way of Analyzing Your Email Campaigns?
Carrie Majewski — July 11, 2017 Follow @Carrie_Majewski — July 11, 2017 PublicDomainPictures / Pixabay A few years ago, I believed in the power of mentors—of scouring the land for the brightest, most passionate, exceedingly selfless mentors who could impart pearls of career wisdom. As the best-selling business books and keynoters all contend: find mentors, … Continue reading Stop Looking for Mentors: Instead, Find Strong Partnerships
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017 The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position
Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
Hana LaRock — April 25, 2017 — April 25, 2017 Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing … Continue reading What Email Performance Metrics Should You Be Looking Out For?
Rob Macleod — April 10, 2017 Follow @aktivmindlms— April 10, 2017 It’s no secret that corporate training departments often lack the funding and talent needed to create effective training programs. As an instructional designer, I have seen budgets slashed instructional design positions given to people that had no prior experience in building a solid curriculum. … Continue reading Looking for a Cost Effective Way to Streamline Your Employee Training Programs?
Karlie Morien — February 1, 2017 — February 1, 2017 After the close of 2016, it’s time for us to look back on the year and make resolutions for the new year. My new year’s resolution is always the same: to eat healthier (and that resolution always goes right out the window when the Valentine’s … Continue reading The Future of Ecommerce Is Looking Bright with AI
by Cory Treffiletti, Featured Contributor, December 28, 2016 Happy holidays to everyone who regularly reads this column, and all the other columns within the weekly editions of the Online Spin! It’s not easy coming up with a topic to write about every week. Still, I’ve been doing so since 2000 without missing a week. … Continue reading Looking Forward To A New Year
Shivam Trika — December 15, 2016 — December 15, 2016 Today, social media is a term that everyone knows. Even the most remote areas of the world have at least heard of Facebook and Twitter, and are probably using them on a regular basis. But it wasn’t always that way. Social media, in its present … Continue reading The State of Social Media: Looking Back at 2016 and Beyond
Dan Maxwell, Jr — December 8, 2016 — December 8, 2016 I you have become an expert in a particular topic, then one of the quickest businesses you can start is a consulting business. When it comes to starting a consulting business, it really is as identifying who you want to serve, and then letting … Continue reading Looking To Start Your Own Business? Become a Freelance Consultant
