Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. Len Shneyder on January 4, 2019 We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, … Continue reading Email trustworthiness: Here’s how to avoid looking like spam
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018 The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Arik Hanson — December 13, 2018 — December 13, 2018 For the first 15 years of my professional life, when I was working as a full-time employee, I had a mantra: “Always be looking.” Quite simply, I was always looking for a better or different job. Now, that didn’t mean I didn’t like my current … Continue reading “Never Stop Looking” — Follow These 4 Strategies and You’ll Always Have a Job
Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an alternative. Findings … Continue reading Advertisers Looking For Google Alternative
Jim Barnish Jr. — August 6, 2018 Follow @https://twitter.com/jimbarnish— August 6, 2018 The agile structure of a small startup is immensely appealing. Communication is swift, and maximum output per person is achieved by the very structure of the team. However, maintaining a small team is incredibly difficult as a company looks to scale. The goal … Continue reading 3 Key Challenges Facing a Startup Looking to Grow
Todd Kunsman — August 3, 2018 Follow @OhSoFreshMusic — August 3, 2018 With the fast-paced moving of information on social media platforms, it is easy for your company’s social posts to be missed. Plus, the updating and changing of algorithms (looking at you Facebook) have affected the way content is seen as well. This means … Continue reading Looking to Increase Social Sharing at Your Company? Do These 4 Things Today
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018 Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.
Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an … Continue reading Advertisers Looking For Google Alternative
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. Amy Gesenhues on May 24, 2018 Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites. According to the “Introducing the … Continue reading Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
by Ted McConnell , Featured Contributor, May 3, 2018 Just in case you haven’t heard, Facebook allows you to download data the company has about you.So I looked at every message, download, status update, profile element, group, video, photo, clicked ad etc., going back to my original registration in the first non-edu domain in Facebook. … Continue reading The Droid You’re Looking For
