James Mathewson — July 13, 2017 — July 13, 2017 stokpic / Pixabay Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there are legitimate reasons to redesign a site—most notably, to clean up and … Continue reading What Does SEO Success Look Like?
Julie Chomiak — July 11, 2017 — July 11, 2017 Ana_J / Pixabay New businesses have a lot on their plate; from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to … Continue reading 4 Ways to Make Your New Business Look Legitimate
Julie Chomiak — June 29, 2017 — June 29, 2017 Unsplash / Pixabay With 36% of small business shoppers looking for new businesses through online research, it’s important to have an online presence. But how do you know you’re making the right impression when potential customers get to your website, social media profiles, or local … Continue reading 10 Things That Make Your Online Presence Look Less Professional
Amanda Clark — June 16, 2017 Follow @GrammarChicInc— June 16, 2017 trudi1 / Pixabay Your resume is a piece of marketing collateral—and what it’s marketing is you. A good resume will help you to look competent, dependable, hard-working, and professional—but of course, the inverse also holds true: A bad resume can compromise your appeal as … Continue reading 6 Ways Your Resume Can Make You Look Unprofessional
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs. Aden Andrus on June 12, 2017 Whether you’re a blogger or a business, these days, digital video is all the rage. Every website … Continue reading Want to start shooting video in-house but still want a professional look? Here’s what to buy
Roman Kniahynyckyj — June 8, 2017 Follow @kniahynyckyj— June 8, 2017 OpenClipart-Vectors / Pixabay Tweets travel fast. Really fast. And the more embarrassing and horrible the tweet may be, the faster it seems to travel. That means a Twitter faux pas could have you looking like a total twit across the entire universe in perhaps … Continue reading How Not to Look Like a Twit on Twitter
Jody Glidden — May 1, 2017 — May 1, 2017 Unless you’re a nonprofit, you’re in business to make money. But, too often, CRMs are undermining that goal. While they were put into place to drive revenue, they sometimes do just the opposite by hindering productivity, performance, and even morale. Meanwhile, the opportunities they were … Continue reading Is Your CRM System Leaking or Eating Revenue? Look for 6 Red Flags
Stephanie Heitman — April 22, 2017 Follow @stephheitman— April 22, 2017 Search engine optimization, or SEO, can be extremely complicated if you don’t know what you’re doing. Search engines are constantly changing algorithms and adding new requirements for best practices. So, it makes sense that you may consider an SEO company to help improve your … Continue reading 5 Things to Look for in an SEO Company
Emma Weir — April 20, 2017 — April 20, 2017 With over 100 billion emails being sent and received each day, it’s no surprise that email marketing is one of the most popular marketing channels used by businesses. With numerous email service providers out there all offering different features and services, marketers can feel slightly … Continue reading What Should You Look For In An Email Service Provider (ESP)?
Elliot Begoun — February 24, 2017 Follow @intertwinegroup— February 24, 2017 Growth is nuanced. It looks different for everybody and for every company. The path to growth for one can be a disastrous road to travel for another. Growth comes with tradeoffs and counterweights. Anything good in life does. So, if you are earnestly going … Continue reading What Does Growth Look Like to You?
