Tag Archives: Long

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting →

This is what Saudi Arabia’s 100-mile long emission-free smart city could look like

City Development

Saudi Arabia is planning a 100-mile line of car-free smart communities Construction is supposed to start this quarter. N. Summers @nisummers NEOM Saudi Crown Prince Mohammed bin Salman is promising to build a network of smart cities that won’t have any cars or roads. It’s called The Line, due to its arrangement of … Continue reading This is what Saudi Arabia’s 100-mile long emission-free smart city could look like →

This is exactly how long your meetings should last

Productive Meetings

By Stephanie Vozza April 29, 2022 Most of us have a love/hate relationship with meetings. We dread attending because there’s usually a thousand other things we’d rather do with the time. Part of the problem with meetings is that we don’t think enough about them, says Donna McGeorge, author of The 25 Minute … Continue reading This is exactly how long your meetings should last →

The Etsy strike was a long time coming

Etsy

By Moises Mendez II April 12, 2022 For Kristi Cassidy, Etsy was, at least in the beginning, a boon for her business. Since 2006, Cassidy has used the e-commerce giant to sell her custom-order Gothic, Victorian, and Steampunk wedding dresses and costumes. As someone who makes all of her own products and has to … Continue reading The Etsy strike was a long time coming →

In Ad World, Diversity And Inclusion Have A Long Way To Go

Diversity

In Ad World, Diversity And Inclusion Have A Long Way To Go by Maarten Albarda , Featured Contributor, November 12, 2021 On Oct. 18, the World Federation of Advertisers and research institute Kantar shared results of their joint project, “The Global Diversity and Inclusion Index.” Using the U.K. All In Census as a blueprint, the … Continue reading In Ad World, Diversity And Inclusion Have A Long Way To Go →

How Long Does It Take For PPC to Work?

PPC Advertisement

Andy King September 14, 2021 PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC … Continue reading How Long Does It Take For PPC to Work? →

Transparency goes a long way: Wednesday’s Daily Brief

Transparency

Plus FitBit’s work management evolution and news from TikTok and Shopify. Chris Wood on August 25, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Transparency goes a long way: Wednesday’s Daily Brief →

Ad Campaign Duration: How Long Does Advertising Take to Work?

Advertisement Campaigns

Nick Leffler May 5, 2021 One question I see asked at least weekly about ad campaigns are what is the typical ad campaign duration they start to work? I always think about it too and it should be your first question! If you’re spending money then it’s your right to have at least a basic … Continue reading Ad Campaign Duration: How Long Does Advertising Take to Work? →

One Reason Why Your Marketing Executive Recruitment Process Is Taking Too Long

Effective Hiring

Bob Van Rossum February 18, 2021 One of the biggest challenges companies face today is the ability to find the right talent. There are many factors to take into consideration during the marketing executive recruitment process. What kind of marketing experience does the candidate have? Do they have the right marketing expertise? What kind of … Continue reading One Reason Why Your Marketing Executive Recruitment Process Is Taking Too Long →

SEO Strategy for SMEs and How Long It Takes to Pay Off

SEO Strategy

Peter Navarro January 6, 2021 If you’ve just started optimizing your website for search engines and are wondering how long it takes for SEO to show results, in this post I’ll tell you the whole truth. For starters, there are two things to keep in mind: SEO is like going to the gym. You need … Continue reading SEO Strategy for SMEs and How Long It Takes to Pay Off →