20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. If you think I’m exaggerating, the … Continue reading FTC says Omnicom deal is OK, as long as there’s no brand safety involved
July 11, 2024 Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation KPMG has a 10-year history of elevating women’s golf through the KPMG Women’s PGA Championship, and the next advancement was about technology BY FastCo Works At this year’s KPMG Women’s PGA Championship at Sahalee Country Club, seasoned competitor Amy … Continue reading Playing the Long Game: How the KPMG Women’s PGA Championship is Driving Technology Innovation
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
May 24, 2024 6 best fast-food restaurants for eating vegan on your long weekend road trip Traveling while vegan? Here’s where you can grab a snack sans animal products this Memorial Day holiday. BY Sarah Bregel Avoiding junk food while on a road trip is hard. Eating vegan on a road trip is even harder. Most … Continue reading 6 best fast food restaurants for eating vegan on your long weekend roadtrip
The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models. Kim Davis on May 7, 2024 “Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these … Continue reading Martech’s long tail: Countless tiny atoms
March 20, 2024 7 tips to lock down the right startup investors for the long haul Increase your chances of a successful capital raise with these strategies from the founder who built and scaled Appfire. BY Randall Ward There is plenty of dealmaking potential today for founders and lots of advice out there about how to … Continue reading 7 tips to lock down the right startup investors for the long haul
By Sarah Bregel September 01, 2023 Labor Day—the holiday celebrating the American worker—is just around the corner. But while employees may be happy about hot dogs, brewskis, and the federally mandated day off, chances are, they aren’t happy about their pay. According to a new poll of nearly 2,000 adults by the market research … Continue reading Labor Day poll: Here’s how long it’s been since the average worker has gotten a pay raise
By Lydia Dishman July 16, 2023 The pendulum on return-to-office (RTO) has swung wildly in the last three years, so it’s no wonder that employees feel bewildered and stressed out. In the RTO debate, we’ve reported on extremes from the viral video of a CEO accusing employees of secretly working multiple jobs while logged … Continue reading The office is dead. Long live the office (at least some of the time)
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
5 Reasons Setting Customer Expectations Goes a Long Way Calendar / 20 Jan 2023 There are a lot of different things that go into starting and operating a business. You need a product or service that can sell and a team that can distribute it. You need marketing campaigns, a customer service plan, and … Continue reading 5 Reasons Setting Customer Expectations Goes a Long Way
