Tag Archives: Localization

How To Plan Website Globalization & Localization

By Lyena Solomon August 15th, 2017 Global economy requires companies to adapt web strategies to regional audiences. Globalization became a necessity, a strategy to make wider audiences understand your product, brand, message, website, offer. Progressive companies not only translate their website content in many languages, but improve the online experience for prospects and customers as well. … Continue reading How To Plan Website Globalization & Localization

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017   According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources

5 Ways Website Localization Can Help Businesses Achieve Global Goals

Naman Nepal — January 14, 2017 Follow @bloggermonk— January 14, 2017 With an increasingly higher number of people joining the internet community, it has become an absolute necessity to build websites for a global audience in 2017 and beyond. However, many website owners still don’t realize the importance of website localization and aren’t doing it … Continue reading 5 Ways Website Localization Can Help Businesses Achieve Global Goals

What is “Text Expansion” and How Does it Impact Translation and Localization?

by Jen Horner May 29, 2016 Follow @mtmlinguasoftMay 29, 2016 The short answer is, some languages require more space than others to express the same thing. When translating from English into Korean, you should expect the Korean written result to take up 10-15% less space on the page, because Korean is a more compact script. … Continue reading What is “Text Expansion” and How Does it Impact Translation and Localization?

Big Fish or Big Pond? Search Localization Changes Everything

by Randy Milanovic May 19, 2016 Follow @kayak360May 19, 2016 If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – … Continue reading Big Fish or Big Pond? Search Localization Changes Everything

Planning Your Localization Project [Infographic]

by Antonio Catanese January 11, 2016January 11, 2016 If you want to reach a global audience, localizing your website should be high on your agenda. This single activity is the stepping stone to building your brand abroad, gaining better search rankings and improving your conversion rate from global internet users. If you’ve never done it … Continue reading Planning Your Localization Project [Infographic]