Tag Archives: Localization

Why Localization Is a Priority For eCommerce

Brian Wallace October 29, 2021 Technology has wedged its way into becoming an essential part of our everyday purchase activities. It’s expedited delivery, salvaged cravings of instant gratification, served as a resource in the form of reviews and most importantly, it’s established a blue ocean of endless choices to consumers located in every corner of … Continue reading Why Localization Is a Priority For eCommerce

Email Marketing Localization: How to Optimize Your Global Email Strategy

Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy

How To Plan Website Globalization & Localization

By Lyena Solomon August 15th, 2017 Global economy requires companies to adapt web strategies to regional audiences. Globalization became a necessity, a strategy to make wider audiences understand your product, brand, message, website, offer. Progressive companies not only translate their website content in many languages, but improve the online experience for prospects and customers as well. … Continue reading How To Plan Website Globalization & Localization

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017   According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources

5 Ways Website Localization Can Help Businesses Achieve Global Goals

Naman Nepal — January 14, 2017 Follow @bloggermonk— January 14, 2017 With an increasingly higher number of people joining the internet community, it has become an absolute necessity to build websites for a global audience in 2017 and beyond. However, many website owners still don’t realize the importance of website localization and aren’t doing it … Continue reading 5 Ways Website Localization Can Help Businesses Achieve Global Goals

What is “Text Expansion” and How Does it Impact Translation and Localization?

by Jen Horner May 29, 2016 Follow @mtmlinguasoftMay 29, 2016 The short answer is, some languages require more space than others to express the same thing. When translating from English into Korean, you should expect the Korean written result to take up 10-15% less space on the page, because Korean is a more compact script. … Continue reading What is “Text Expansion” and How Does it Impact Translation and Localization?