Where should multi-location local business focus their energies and how should they deploy tools to help? Pamela Parker on August 14, 2020 What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. … Continue reading The 5 critical elements for local marketing success
Erika Giles July 7, 2020 Location pages are important for small and large businesses alike. They help consumers find brands through organic local search. If your business isn’t optimized for search, now is the time to make an optimized location page so you don’t miss out on a large bulk of potential customers. To help … Continue reading How to Create Location Pages to Boost Local SEO and Drive Traffic Fast
Eddie Nehani June 21, 2020 The way people search the web has seen a shift with more age groups using visual search when looking to purchase online. With the major search engine and social media platforms launching visual search tools such as Google Lens, Pintrest visual search tool, Bing visual search tools, there is an … Continue reading Visual Search Can Help Local Brands Rank Better
80% of survey respondents said they were also buying (local) ads on Google. Greg Sterling on June 16, 2020 at 9:05 am In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses … Continue reading Local SEOs most focused on link building and content development, report finds
Yelp Search Filter Identifies Local Businesses With Virtual Offerings by Laurie Sullivan @lauriesullivan, May 4, 2020 In a series of features introduced Monday, Yelp now supports a search filter for companies offering virtual services such as yoga classes at 24/Hour Fitness, as well as therapy sessions, tax services, or tutoring sessions at other nearby businesses. … Continue reading Yelp Search Filter Identifies Local Businesses With Virtual Offerings
River Cartie — May 2, 2020 Online local marketing consists of online marketing efforts that are designed specifically to draw local traffic to your business — online and offline. Localizing your small business’s online marketing efforts is a matter of making sure that all of the information you have online clearly states not only where … Continue reading A Quick Guide to Online Local Marketing for Small Businesses [Infographic]
Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters
Kurt Philip — April 21, 2020 Local businesses often struggle to compete with the big guys. But while huge corporations like Walmart and McDonald’s have brand recognition, that doesn’t mean small businesses are out of luck. The internet has been a game-changer in leveling the playing field between large corporations and small businesses. However, small … Continue reading 3 Simple Website Changes to Improve Conversions for Local Businesses
Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
People Still Search For Local Businesses, Phone Calls On Rise by Laurie Sullivan @lauriesullivan, April 17, 2020 Marketers shouldn’t assume local searches have tanked. Data released Friday shows that local impressions fell a mere 10% between mid-January and mid-March. Greg Sterling, VP of insights at Uberall, believes this is due to the management of a … Continue reading People Still Search For Local Businesses, Phone Calls On Rise
