David Hunter December 2, 2020 Everyone is staying a bit more local this year and tech trends are reacting in the way of growth of local SEO. By localizing and leveraging SEO strategy towards a specific audience surrounding a business, brands are able to tune into the community conversation and build more personal relationships with … Continue reading Traditional vs Local SEO Strategy: Let’s Compare
Brett McHale November 8, 2020 The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude of other responsibilities to worry about. Keeping up with rapidly shifting industry requirements through a pandemic alongside the demanding day-to-day can leave many entrepreneurs too exhausted or stretched thin to … Continue reading 10 Expert Tips to Optimize Your Google Local Advertising
Justin Wong November 6, 2020 Struggling to pull in nearby prospects? Local lead generation is an art – and one that requires plenty of practice. We’ve got some tips and tricks up our sleeves that will help you quickly generate more leads for your local business. Effective, localized digital marketing gets your brand in touch … Continue reading How to Generate More Leads for Your Local Business
Daniel Hopper November 5, 2020 With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches. Google has made it easier for businesses to rank on their search engine by introducing Google My Business. Optimising your Google My Business profile will improve your rankings through … Continue reading How to Use Google My Business to Improve Your Local Search Ranking
David Hunter October 28, 2020 Refine your digital marketing strategy by calculating your share of [local] voice. Share of voice (SOV) is the latest in digital marketing metrics that brands and digital marketers are tracking to determine the popularity and authority of their companies and organizations. But just as local SEO tends to be different … Continue reading How to Measure Share of [Local] Voice
Uberall, Nextdoor Integrate To Boost ‘Near Me’ Marketing For Local Businesses by Laurie Sullivan @lauriesullivan, October 6, 2020 Uberall, a platform known for helping companies improve on their local and “near me” searches and experiences, has announced a partnership with the neighborhood app Nextdoor to improve on the local business visibility for consumers. The news, … Continue reading Uberall, Next Door Integrate To Boost ‘Near Me’ Marketing For Local Businesses
Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant
David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business
Lauren Snyder August 23, 2020 Would you believe me if I told you that you don’t need to spend a single cent to support a local business in your community? Well, it’s true! As a consumer, there are multiple avenues you can go down to show businesses that you care. With the online world growing … Continue reading 3 Ways to Support Local Businesses for Free
Jonathan Payne August 19, 2020 Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service providers, retailers, and more. It was a slow-moving world, huh? Sure, you could find the business after a lot of flipping through pages. But even then, you had no easy … Continue reading Optimizing “Google My Business” and How To Attract More Local Customers
