Tag Archives: Local

How local businesses should be communicating with customers during COVID-19

Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed. George Nguyen on April 1, 2020 “The question should be, ‘How do I get proper COVID messaging to my communities or my customers, wherever they may be?’” says Adam Dorfman, director of product management at … Continue reading How local businesses should be communicating with customers during COVID-19 →

Vox Media’s new ad network connects advertisers to local media audiences

Marketing Guide

Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences →

20 Free Local Online Business Directories and Listings You Need To Be In

Business Directories

Jeff Previte — February 20, 2020 Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines. This is where local search engine optimization (SEO) comes in handy. Think about your customers and how they find you. For example, let’s say … Continue reading 20 Free Local Online Business Directories and Listings You Need To Be In →

How to Rank Higher in Local Search Results

Local Search

Jeff Previte — January 30, 2020 Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small businesses). But it can … Continue reading How to Rank Higher in Local Search Results →

The Top 10 Local Lead Generation Tips for Small Businesses

Leads Generation

Justin Herring — January 29, 2020 Need more leads? Who doesn’t… Local lead generation is the lifeblood of any local business. Without a continuous flow of leads, you may be right around the corner from going out of business. To help you generate more leads, we have put together a Top 10 Tips Infographic below: … Continue reading The Top 10 Local Lead Generation Tips for Small Businesses →

10 Highly Effective Blogging Tips for Local Businesses

Blogging Lessons

Justin Herring — January 28, 2020 Let me guess… You’ve been told you need to start or continue blogging to help your Local SEO. Well, whoever told you that is right, BUT there is a right way to blog and a not so right way. It may not hurt you to blog the wrong way, … Continue reading 10 Highly Effective Blogging Tips for Local Businesses →

7 Local Link-Building Strategies Guaranteed to Boost Your Business

SEO Link Building

Manisha Sukhyani — January 20, 2020 Congratulations! Now you can quadruple traffic for your local business. What kind of impact would that amount of traffic make on your local brick-and-mortar store? A tremendous one, I am sure! The good news is you can enjoy that effect with the help of local link-building.Local link-building is the … Continue reading 7 Local Link-Building Strategies Guaranteed to Boost Your Business →

Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas

Local Marketing Strategy

Jake Baadsgaard — December 19, 2019 Follow @disruptiveads There’s a lot of marketing advice out there for online businesses. Whether you’re a retail business trying to drive sales online, a SaaS company trying to get leads or anything in between, there are plenty of articles, webinars and videos to get you pointed in the right … Continue reading Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas →

3 local commerce trends to make a big impact in 2020

eCommerce Trends

We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from Uber. Bill Dinan on December 17, 2019 As the year winds down, it’s time to look at what’s in store for the local business landscape in the coming year. The good … Continue reading 3 local commerce trends to make a big impact in 2020 →

What to Do About BERT & Google’s Recent Local Algorithm Update

Google Tools

Gordon Donnelly — November 19, 2019 Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, … Continue reading What to Do About BERT & Google’s Recent Local Algorithm Update →