By Bernadette Coleman July 25th, 2018 Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are … Continue reading How to Ensure Search Engines and Consumers Trust a Local Business Website
Maria Jones — July 23, 2018 — July 23, 2018 The introduction and development of mobile search have led to many changes to SEO, but the biggest effect is the rise of local SEO. As of now, regardless of the size of a business, everyone is driving their efforts in improving their local SEO and … Continue reading Effective Strategies to Support and Develop Content for Local SEO
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. Joy Hawkins on July 13, 2018 In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague … Continue reading Do Google reviews impact local ranking?
Smart Campaigns To Get Small And Local Businesses On Board by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2018 Finally, there is an online advertising platform specifically designed to support small and local businesses that are looking to run search and other types of ads online. Google launched Smart Campaigns on Wednesday under the new … Continue reading Smart Campaigns To Get Small And Local Businesses On Board
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018 For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business
Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Randy Milanovic — June 10, 2018 Follow @kayak360 — June 10, 2018 Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are … Continue reading Do Local Businesses Really Need an SEO Retainer?
Jenn Villa — May 31, 2018 — May 31, 2018 There it is again. Another notification from Yelp that someone’s left you a review. At this point, you dread even swiping right to read it. Maybe you’ve been getting some negative feedback about a product you just released. Or your new policy is seeing some … Continue reading 3 Ways Bad Customer Reviews Can Crush Your Local SEO and Sales
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. Jamie Pitman on May 29, 2018 At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a … Continue reading It’s time for local business to take voice search seriously
Derek Andersen — May 28, 2018 — May 28, 2018 A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $ 19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $ … Continue reading The Growing Importance of Local AdWords and What to Do About It
