Kaleigh Moore — September 16, 2018 Follow @kaleighf — September 16, 2018 For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day … Continue reading Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies
Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping
‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2018 About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% check for store hours, and … Continue reading ‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services
Reddit Forms Partnership With Local Media Consortium by Laurie Sullivan @lauriesullivan, August 22, 2018 Reddit and the Local Media Consortium (LMC) have formed a partnership to educate journalists and media companies on how to build out their digital presence and engage with readers. Fran Wills, CEO of the LMC, said goal of the partnership is … Continue reading Reddit Forms Partnership With Local Media Consortium
Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan @lauriesullivan, August 16, 2018 Local citations — any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Mike Brooks — August 16, 2018 Follow @michaelsbrooks — August 16, 2018https://traffic.libsyn.com/nuclearchowder/Case_Study-_How_Not_Having_Online_Reviews_Lost_This_Local_Business_A_Job.mp3 This may be one of the most important podcasts/blog posts I’ve done in a while. Today I want to show you how a local business lost a job in seconds right on Facebook. But the worst part for them, not only may they … Continue reading Case Study: How Not Having Online Reviews Lost This Local Business a Job
Conor Bond — August 14, 2018 — August 14, 2018 With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages on … Continue reading 4 Facebook Updates to Help You Market Your Local Business
Sameer Panjwani — August 4, 2018 Follow @mondovo — August 4, 2018 It’s no secret that mobile devices are the way people survive in this technology-driven world. The number of people that use their mobile phone for looking up information surpassed desktop search years ago. People now have access to just about anything they can … Continue reading 4 Ways Local SEO Can Boost Your Mobile Marketing Efforts
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. Jamie Pitman on July 31, 2018 There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering … Continue reading Rebranding your local business? Don’t start without reading these tips
By Bernadette Coleman July 25th, 2018 Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are … Continue reading How to Ensure Search Engines and Consumers Trust a Local Business Website
