by Eric Siu April 28, 2016April 28, 2016 What is Periscope? As you have probably heard by now, Twitter has released a new video sharing app for mobile devices. It’s called Periscope and it’s similar to the already-existing Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such … Continue reading 25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps
by Anna Osgoodby April 8, 2016 Follow @annaosgoodbyApril 8, 2016 The trend to make your brand experience more engaging and personable on social media continues to evolve and live video has quickly become a favorite tactic. Live video allows you to connect with your audience in real-time — adding elements of transparency and accessibility beyond … Continue reading Why You Should Add Live Video to Your Social Media Strategy
by Allen Finn March 31, 2016March 31, 2016 Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait. After thirty seconds or so spent lost in the intricate stitching details, … Continue reading Is Live Chat Support Killing Your Landing Page Conversions?
by Chris Boyles March 31, 2016 Follow @chrsboylsMarch 31, 2016 If you’ve been on Facebook lately, you’ve likely noticed publishers are taking advantage of the platform’s new live streaming feature Facebook Live. You’ve also probably noticed that brands aren’t. In the last few days, I’ve seen The Atlantic, The New York Times and Slate all … Continue reading Why Facebook Live is the Content Marketing Opportunity You’re Missing Out On
by Miles Hobson March 21, 2016 Follow @miles_hobsonMarch 21, 2016 Do you know a thing or 2 about the benefits of link tracking? The first benefit of link tracking that always pops into my head is increased conversion rates. Why increased conversion rates? Well sure, link tracking can help you optimise campaigns to get more … Continue reading Increase Conversions With Link Tracking and Live Chat
by Delphine Moulu March 15, 2016 Follow @reelevantappMarch 15, 2016 What is live content Did you ever send an email marketing campaign and quickly realized that one of the product featured was out of stock? Or do you sell weather-sensitive products and you’re never sure when to send your emails because the weather is so … Continue reading Here is Why you Should Insert Live Content Into Your Emails
by Marissa Cazem March 1, 2016March 1, 2016 There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars, proving that brands need to take advantage of this massive moment on television. It is a … Continue reading 3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
by Claudia Amand February 25, 2016 Follow @shoeboxedFebruary 25, 2016 Running a small business is one of the most exciting ways to earn a living. But with so many hats to wear at once, it can become easy to overlook important tasks that help drive the growth of your business Public relations is a prime … Continue reading 4 Free PR Tools No Small Business Owner Should Live Without
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips. Glenn Gabe on February 15, 2016 There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new … Continue reading 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down. Barry Levine on February 3, 2016 Perhaps you’re still trying to wrap your head around 360-degree recorded video, where you click to play and then navigate inside the window: If you are, … Continue reading Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
