Jesse Boskoff — June 12, 2017 Follow @jesseboskoff— June 12, 2017 A decade ago, your family would have thought you were crazy if you walked into the kitchen and demanded, “Alexa, find me a recipe for spaghetti sauce.” Today, voice searches like these are becoming commonplace. From personal assistants like Siri and Cortana to home-based … Continue reading Voice Search is Transforming the Way We Live
Wendy Marx — June 6, 2017 Follow @wendymarx— June 6, 2017 A successful thought leadership strategy needs to stay on top of new tools as they become available. Facebook Live is such a tool. It’s like the newest kid on the playground — and while some have welcomed him with open arms, others are more … Continue reading How to Boost Your Thought Leadership Strategy with Facebook Live
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017 Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast. Tim Peterson on May 23, 2017 Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles … Continue reading Facebook enables all Pages to add guests to Live broadcasts on iOS
Jamilah Corbitt — April 7, 2017 Follow @JamilahCorbitt— April 7, 2017 As an entrepreneur or professional living in the digital age, communicating your value is imperative if you desire to differentiate yourself from the competition and position yourself as a credible authority to potential customers and business partners. The way you communicate your value could … Continue reading Critical Keys For Building a Powerful Personal Brand Through Live Video
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers
Rachel Parker — April 4, 2017 Follow @resonancecont— April 4, 2017 In the beginning, there was Twitter. Now Twitter had a lot of stuff, and it all moved really fast. Frustrated tweeters asked, “How can we find and participate in discussions about stuff we care about in all this mess?” And lo, in 2007 the … Continue reading Hashtags Are Dead. Long Live Hashtags! (… Sorta)
As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for. Brad O’Brien on March 30, 2017 Video is hands-down the hottest topic for most brands these days, and … Continue reading 10 tips to make the most of live video
Ben Mulholland — March 21, 2017 — March 21, 2017 Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company. Want to engage your audience beyond your written content? 80% of brand audiences prefer watching a live video to reading … Continue reading How to Live Stream: The Complete Guide for Businesses
Mark Gandey — March 18, 2017 Follow @GiraffeSM— March 18, 2017 Harnessing Facebook Live as a key aspect of your marketing mix gives you a much better chance of building brand notoriety on social media. Here’s how to do just that. I’m going to go out on a whim here and make a pretty bold … Continue reading How To Build Your Brand with Facebook Live
