Tag Archives: lists

Social Media, Content Marketing Most Effective For Growing Email Lists

Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists →

5 Remarketing Lists to Boost PPC Ad Performance

PPC Metrics

by Ben WoodOctober 27, 2016 Remarketing lists for search ads (RLSAs) allow Google AdWords users to customize search network campaigns to target users who have completed a desired action on their website. This targeting can allow advertisers to target a specific audience already familiar with the brand, while leveraging budget to maximize ROAS. In this … Continue reading 5 Remarketing Lists to Boost PPC Ad Performance →

How & Why to Integrate Email Lists with PPC

Email Marketing Optimization

by Ronald Dod Follow @Visiture_SearchAugust 12, 2016 At the end of September last year, Google announced a new feature that they were debuting called Customer Match, which gave advertisers the ability to target ads based on email addresses. Prior to this, advertisers had to play somewhat of a guessing game with demographics and affinities that … Continue reading How & Why to Integrate Email Lists with PPC →

Why Lead Lists Suck (and How Inbound Leads Are Better)

Leads Generation

by Alexa Matia July 14, 2016July 14, 2016 That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way. Let’s say you’re selling car insurance. People who are actively looking for new insurance policies fill out forms online and get placed … Continue reading Why Lead Lists Suck (and How Inbound Leads Are Better) →

Are Purchased Email Lists Too Dangerous to be Effective?

Email Marketing Mistakes

by Jarrick Cooper July 11, 2016July 11, 2016 Are you thinking about purchasing an email list? I get it, your sales team is hungry for leads and you have to do what it takes to fill the funnel. This could potentially be a growth hack for your business, right? Well, that depends. Although it might … Continue reading Are Purchased Email Lists Too Dangerous to be Effective? →

Predictive data & ABM: How to move from account lists to account contacts

Data Driven Techniques

Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. Scott Vaughan on June 28, 2016 Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive … Continue reading Predictive data & ABM: How to move from account lists to account contacts →

Share conversions and remarketing lists across paid search accounts

Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts →

From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts

Email List Building

by VerticalResponse March 27, 2016 Follow @VR4SmallBizMarch 27, 2016 It’s spring cleaning season — time to air out closets, clean house, and switch your wardrobe for warmer weather. It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with … Continue reading From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts →

Purchasing Email Lists For Your Business? Here’s How To Increase Your Responses

Email Marketing

by Rick Whittington December 8, 2015 Follow @rickwhittingtonDecember 8, 2015 For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to gradually building a list over time. But finding an email list that’s clean and open … Continue reading Purchasing Email Lists For Your Business? Here’s How To Increase Your Responses →

Organically Grown Email Lists — The Inside Track For Agencies

Email Marketing

Live Webcast: Thursday, December 10, 2015, 1:00 ET (10:00 PT) Digital Marketing Depot on December 1, 2015 When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do … Continue reading Organically Grown Email Lists — The Inside Track For Agencies →