Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. Scott Vaughan on June 28, 2016 Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive … Continue reading Predictive data & ABM: How to move from account lists to account contacts
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
by VerticalResponse March 27, 2016 Follow @VR4SmallBizMarch 27, 2016 It’s spring cleaning season — time to air out closets, clean house, and switch your wardrobe for warmer weather. It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with … Continue reading From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts
by Rick Whittington December 8, 2015 Follow @rickwhittingtonDecember 8, 2015 For B2B companies that want to produce more sales and engagement, effective email marketing campaigns can offer a platform for success. Purchasing email lists offers a much faster alternative to gradually building a list over time. But finding an email list that’s clean and open … Continue reading Purchasing Email Lists For Your Business? Here’s How To Increase Your Responses
Live Webcast: Thursday, December 10, 2015, 1:00 ET (10:00 PT) Digital Marketing Depot on December 1, 2015 When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do … Continue reading Organically Grown Email Lists — The Inside Track For Agencies
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
by Nick Rink November 18, 2015 Follow @NickRinkNovember 18, 2015 When it comes to social media, local business owners can quickly become overwhelmed. Should I be posting, tweeting, pinning, chatting or something else! Of all the social media sites that are currently popular I believe it’s Twitter that has the most potential for success across … Continue reading Smart Guide to Twitter Lists for Local Business
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Ryan PinkhamSeptember 18, 2015 On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps the list of email addresses you already have has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time … Continue reading How Purchased Email Lists Can Destroy Your Email Marketing
Joyce Turner-GionetAugust 4, 2015 Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my birthday party,” and we’d get busy … Continue reading Addicted To Making Lists? Don’t Forget To Celebrate!
