Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
by Nick Rink November 18, 2015 Follow @NickRinkNovember 18, 2015 When it comes to social media, local business owners can quickly become overwhelmed. Should I be posting, tweeting, pinning, chatting or something else! Of all the social media sites that are currently popular I believe it’s Twitter that has the most potential for success across … Continue reading Smart Guide to Twitter Lists for Local Business
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Ryan PinkhamSeptember 18, 2015 On paper, a purchased email list can sound like a good idea. Maybe you’re just getting started with email marketing, or perhaps the list of email addresses you already have has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time … Continue reading How Purchased Email Lists Can Destroy Your Email Marketing
Joyce Turner-GionetAugust 4, 2015 Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my birthday party,” and we’d get busy … Continue reading Addicted To Making Lists? Don’t Forget To Celebrate!
Gregg ThalerJuly 24, 2015 Data is foundational. CRM and marketing automation are merely vessels, and it is the data they contain that is the true treasure. It’s the single most critical element when it comes to determining revenue success or failure. The outcome of your marketing efforts depend completely on the input. What do you … Continue reading Why Poor Data is the Epic Downfall of Email Lists
VerticalResponseApril 20, 2015 No one wants to receive unsolicited email messages when checking their inbox. However, businesses often forget this and want to acquire as many new customers as possible by emailing people regardless of whether or not those potential customers signed up to be on their email list. Poor list building practices and maintenance … Continue reading Get Better Results: Grow Clients’ Email Lists the Right Way
Brittany BergerMarch 20, 2015 I like to conduct little experiments with my workflows, tools, and productivity tips. I decided I was being selfish to keep the results to myself, so I’m sharing some with you! Any productivity enthusiast knows that there’s a lot of bad advice out there. Not because anyone’s trying to dupe you, … Continue reading Why “MIT” To-Do Lists Don’t Work For Me
Paul KeijzerMarch 9, 2015 We’ve all been there – looking at your To-Do List in the morning, thinking everything could get done except for that one, single irritating thing that you just don’t want to think about. It’s not that you can’t do it. You’re smart and probably know how to get it done, but … Continue reading To-Do Lists – Checking Off The Most Difficult Task
Jeff CoveneyMarch 2, 2015 Keeping people out of your campaigns is just as important as putting people in. When we think of targeted lists, we tend to think about who the campaign is targeting. For example, a mailing might drop to: Leads with C-level titlesLeads located in the US eastern regionLeads in the finance industry … Continue reading Improve Marketing Results with Global Suppression Lists
