Tag Archives: LIES

The 4 Worst Lies Other Marketers Tell

From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales. David Rodnitzky on November 19, 2015 While the best customer relationships are based on authenticity and trust, there are countless examples of … Continue reading The 4 Worst Lies Other Marketers Tell

“We Test Everything” And Other Lies Online Marketers Tell

If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015  Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell

Stop Believing These Three Common SEO Lies

Mark PrestonMay 12, 2015 Given that good Search Engine Optimisation techniques are considered the Holy Grail of online branding, it should probably come as no surprise to find a multitude of myths, tall-tales and outright lies being spread about the process. The trouble is, when these misleading ideas become popular, real businesses start following them. … Continue reading Stop Believing These Three Common SEO Lies