From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales. David Rodnitzky on November 19, 2015 While the best customer relationships are based on authenticity and trust, there are countless examples of … Continue reading The 4 Worst Lies Other Marketers Tell
If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell
Mark PrestonMay 12, 2015 Given that good Search Engine Optimisation techniques are considered the Holy Grail of online branding, it should probably come as no surprise to find a multitude of myths, tall-tales and outright lies being spread about the process. The trouble is, when these misleading ideas become popular, real businesses start following them. … Continue reading Stop Believing These Three Common SEO Lies
Andrew AndersonApril 8, 2015 Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due … Continue reading Lies Your Optimization Guru Told You
