Reginald ChanNovember 7, 2015 Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one is born as an awesome conversion copywriter. It takes a lot of training and trial and error to create powerful landing … Continue reading How to Leverage the True Potential of Landing Pages
Jim BelosicOctober 31, 2015 Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I … Continue reading 9 Ways to Leverage the Data You Collect from Your Fans
Emily CarterOctober 22, 2015 Sometimes, a site needs a little bit more than your average page-title-meta-description-alt-tag ditty. There are certain instances where a site might need extra leverage in order to increase their organic search traffic. You might find yourself in this situation if: You’re launching a new site or blog and traffic hasn’t boomed … Continue reading How to Use Your Network to Leverage SEO
Jan WallenOctober 13, 2015 There’s a lot of buzz now about “social selling”. What is it? And does it really work? Social selling is using LinkedIn and social media as one of the tools to find, reach, and engage potential clients, build relationships and trust, and help companies solve their business challenges with your solution. … Continue reading Why Social Selling, LinkedIn, and Networking Are All about Leverage
Margot da CunhaOctober 7, 2015 During my junior year of college, as I licked the cheese off of my Dorito decorated fingers, I came to the realization that I was letting myself go. After polishing off a carton of Ben & Jerry’s for breakfast, something in my brain awakened, and I started running. One mile … Continue reading 3 Mind-Blowing Hacks to Leverage PPC for Facebook Ads
Kasia PerzyńskaSeptember 3, 2015 It was on Wednesday evening, February 4th, when Twitter made an agreement with Google to make its 140-character tweets more searchable online. Afterwards, on May 19th, Google was officially given full access to Twitter’s full stream of tweets, commonly called “Firehorse”.This was not the first deal between the two companies, so … Continue reading 7 Twitter SEO Tips: Leverage Your Social Presence For Better Traffic!
Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning
Columnist Paul Shapiro explores the myriad of ways social networks can be utilized in your link-building efforts. Paul Shapiro on August 21, 2015 at 11:00 am I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected … Continue reading How to Leverage Social Media for SEO: Link Building
Shawn FreemanJuly 31, 2015 Every generation brings a unique viewpoint, personality, and special flair to the office. The Millennial generation is no longer coming — it’s here. And with it comes a strong entrepreneurial spirit. On the surface, it may seem like Millennials are flight risks quietly plotting their own side projects with grand dreams … Continue reading How to Best Leverage Your Entrepreneurial-Minded Employees
Stacy GoodmanJuly 17, 2015 Since its inception, Pinterest has matured from a social sapling into a marketing force for brands. But while Pinterest’s features have evolved dramatically over the years, morphing into a platform driven by search, the company’s vision hasn’t. At its core, Pinterest was designed to help consumers pinpoint products, passions and ideas, … Continue reading What To Know About (And How To Leverage!) Buyable Pins
