Tag Archives: Leverage

How Busy Local Businesses Can Leverage Data &Technology For Content Marketing

Think you’re too busy or non-techie to adopt online marketing as a local small business? Contributor Chris Marentis suggests you build on a foundation of content marketing and use the technologies now at your fingertips. Chris Marentis on June 8, 2015 Who would have predicted that small businesses would need to become online marketing savvy … Continue reading How Busy Local Businesses Can Leverage Data &Technology For Content Marketing

How To Leverage Changes In The Search Interface

Jeremy Walker, (June 09, 2015) Every day, the world of search becomes more complex.  Google is a constant, while Bing increases share and Yahoo descends.  YouTube, Facebook, Yelp, Amazon, TripAdvisor, Google Maps and other platforms each have their own unique results interface, and for specific industries, these might be more important than what takes place … Continue reading How To Leverage Changes In The Search Interface

Growth Hacking for Grownups – How Can Big Brands Leverage Startup Growth Tactics?

Pete SenaJune 8, 2015 We open on a scene of a crowded co-working space at a company whose assets aren’t much more than a card table, folding chairs and lots of white earbuds. A young person with no experience building a brand pecks at a laptop, hunting for the secret internet button — the one … Continue reading Growth Hacking for Grownups – How Can Big Brands Leverage Startup Growth Tactics?

How to Leverage Proactive Consent Emails for Successful eBilling Adoption

Michele Karrlsson-WillisJune 6, 2015 Getting customers to opt-in to email communications is a priority for many companies as a means to increase revenue, as well as reduce costs by going paperless. For companies looking for ways to get their customers to convert from paper bills to eBilling, what better way to do so, than to … Continue reading How to Leverage Proactive Consent Emails for Successful eBilling Adoption

How to Leverage Social Media Marketing to Enhance Brand Recognition

Steve HammMay 21, 2015 You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make … Continue reading How to Leverage Social Media Marketing to Enhance Brand Recognition

How Startups Can Leverage Big Data For Success (Infographic)

Zach TaijiApril 1, 2015 Big data and analytics have exploded across industries and professions. Yet more than one-third of startups aren’t leveraging big data to their advantage. In less than five years, the world is expected to have 50 times the amount of data that we have today, so it’s important that all companies—high-growth startups … Continue reading How Startups Can Leverage Big Data For Success (Infographic)