Colleen McKenna — August 14, 2017 Follow @Colleen_Intero — August 14, 2017 TeroVesalainen / Pixabay From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you … Continue reading How to Leverage Your Talent Brand and Hire More Effectively
How To Leverage Artificial Intelligence by Asim Mughal , Op-Ed Contributor, July 31, 2017 Artificial Intelligence (AI) is one of the technology advancements that businesses have to deal with when it comes to digital marketing. With AI, computers can perform various human activities like speech recognition, learning, reasoning, problem solving and planning, as well as … Continue reading How To Leverage Artificial Intelligence
Joei Chan — July 28, 2017 Follow @joeei — July 28, 2017 Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google … Continue reading 4 Effective Ways to Leverage Online Reviews for Your Business
Greetje den Holder — June 13, 2017 Follow @GdenHolder— June 13, 2017 If you have read my blogs, you know by now that YouTube is the second largest search engine behind Google due to the user-friendliness and the soaring popularity of video content. According to Adam Wagner, with 3 billion searches per month, YouTube’s search … Continue reading How to Leverage the Power of Video Content
Mark Salunga — May 4, 2017 — May 4, 2017 Having worked with different types of clients (we call them members) in various kinds of industries, the entire Prialto team has learned there is always a need for a contact relationship management (CRM) solution. We have members who are talent managers and high-performing sales executives, … Continue reading Top 3 Reasons to Leverage CRM Software for Small Business
Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
Wendy Marx — March 7, 2017 Follow @wendymarx— March 7, 2017 Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a … Continue reading How to Leverage Facebook in Your B2B Public Relations
Sruthi Narayanan — March 4, 2017 Follow @getzaius— March 4, 2017 Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is still dependent upon your … Continue reading 5 Ways to Creatively Leverage Web Push
Mark Miller — March 2, 2017 Follow @MMtwopointfive— March 2, 2017 There’s no doubt that business is becoming an increasingly global activity. Companies now have ready access to supply chains, consumers, and innovative ideas from around the world. As marketing professional recruiters for 20+ years, we’ve watched businesses become increasingly international entities. And we’ve seen … Continue reading How to Leverage Your International Experience for Marketing Career Growth
Ryan Estis — March 2, 2017 Follow @RyanEstis— March 2, 2017 I love NBA basketball, and I’ve been known to express my passion for the game and our hometown team when there are moments worth celebrating. Case in point: My hometown, Cleveland, showed up in incredible fashion to support the Cavs NBA championship, and I … Continue reading How You Can Leverage the Power Of Celebration
