Tag Archives: Leverage

5 Ridiculously Useful Ways to Leverage Your Assistant For Networking

Network Building

Dusti Arab — March 5, 2018 — March 5, 2018 Meeting people, finding out what their needs are, and building relationships are at the heart of sales. That’s why networking effectively is so crucial. So many salespeople hate networking, and there’s a big reason why. They feel that it doesn’t add value, add to the … Continue reading 5 Ridiculously Useful Ways to Leverage Your Assistant For Networking →

How to Leverage the 6 Principles of Persuasion in Your Email Marketing

Email Marketing

Kristen Dunleavy — January 11, 2018 Follow @KristenWritesIt — January 11, 2018 Do you know how to persuade? It’s a critical skill for an email marketer. Perhaps the most critical. “You’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting … Continue reading How to Leverage the 6 Principles of Persuasion in Your Email Marketing →

3 important search engines to leverage for content marketing

Content Marketing

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017   When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing →

The influence of affluence: How to leverage the ‘Affluencers’

Influencer Strategy

Meet the ‘Affluencers.’ Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers. Peter Minnium on December 1, 2017    If you subscribe to even a handful of marketing and advertising publications and blogs, you’ve no doubt been seeing a lot … Continue reading The influence of affluence: How to leverage the ‘Affluencers’ →

How To Use Social Listening To Leverage Customer Conversations

Conversion Optimization

Brooke B. Sellas — November 24, 2017 Follow @madSMscientist — November 24, 2017 Social listening is imperative to any social media strategy. Why? Because, whether you know it or not, conversations about your brand are already happening! Here’s how to leverage social listening to uncover and decode your brand mentions (and join the conversation). Get … Continue reading How To Use Social Listening To Leverage Customer Conversations →

Proven Ways to Leverage User Generated Content for Your Business

Content Optimization

By Abhishek Talreja November 6th, 2017   “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find … Continue reading Proven Ways to Leverage User Generated Content for Your Business →

5 Ways to Leverage Brand Voice and Stand Out from the Competition

Competition Strategies

Benny Choy — September 29, 2017 — September 29, 2017 With over $ 23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and … Continue reading 5 Ways to Leverage Brand Voice and Stand Out from the Competition →

How to Leverage Social Influencers and Win Customers

Social Influence

Shane Barker — September 22, 2017 Follow @shane_barker — September 22, 2017 Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better … Continue reading How to Leverage Social Influencers and Win Customers →

How to Leverage Your Talent Brand and Hire More Effectively

Effective Hiring

Colleen McKenna — August 14, 2017 Follow @Colleen_Intero — August 14, 2017 TeroVesalainen / Pixabay From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you … Continue reading How to Leverage Your Talent Brand and Hire More Effectively →

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