Rohan AyyarApril 13, 2015 A travel company has a lot going for it when it comes to content. The world, quite literally, is their oyster. From writing about faraway lands to sharing recipes of exotic foods, there’s so much variety in what you can post on social media that your target audience will love and … Continue reading Universal Social Media Lessons from the Travel Niche
Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond
Paul KeijzerApril 9, 2015 Starting a business is tough. Starting a business when most of the odds are against you is even more difficult. After talking to many female colleagues in frontier markets I have nothing but respect for the amount of sheer willpower they have to succeed in their professional lives. With that brief … Continue reading Lessons from 3 Incredible Asian Women Entrepreneurs
Ruby RusineApril 5, 2015 Social media explained – in simple math is an attempt to simplify and demystify social media. Also, it is an attempt to debunk common practices and perception about it. These are fundamental and has not changed since I’ve been doing social media for 6+ years now. 1.) Social Media Awesomeness ratio … Continue reading Social Media Explained in Simple Math: Lessons Learned
Laura DonovanMarch 25, 2015 Don’t start a Facebook Business Page and then abandon it, you need to post updates at least once a day every day. Depending on the engagement and activity of the Friends on your Page you may want to add another update or 2 each day. Internet Trolls are the worst, but … Continue reading Social Media Lessons Explained By The Walking Dead
Crystal PontiMarch 19, 2015 I’m a little bit addicted to the whole zombie phenomenon. There’s always a good excuse for an undead movie marathon and when the apocalypse comes, I feel confident that I’ll survive for at least a week. Maybe two if I can get to Walmart before everyone else. Like most zombie fanatics, … Continue reading 5 Blogging Lessons We Can Learn From The Walking Dead
Arline RamirezMarch 16, 2015 By now, you’ve probably heard that Hilary Clinton – who is widely expected to run for president in 2016 – used a family email server during her stint as a US Secretary of State. The former first lady just wanted to use one device for personal and work emails, something that … Continue reading 4 Small Business Lessons From the Clinton Email Fiasco
James ClearMarch 8, 2015 It was the first game of the season and Peyton Manning, one of the greatest quarterbacks in the history of the National Football League, already had a chance to set another NFL record. Late in the fourth quarter, with the ball on his own 22-yard-line, Manning stepped up to the line … Continue reading How to Build Expertise, Talent, and Skill: Lessons From Peyton Manning
Henley WingMarch 7, 2015 We’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In fact, the conversion rate of webinar attendees to paid customer is a robust 20%. … Continue reading 15 Lessons On Creating Compelling Webinars That Convert
James ClearMarch 4, 2015 In late November of 1991, a three-year-old girl was diagnosed with leukemia. There was a 30 percent chance she would die. In the coming months, she would receive a long list of chemotherapy drugs: 6MP, asparaginase, methotrexate, prednisone, and vincrinstine. The miracle was not only that these drugs could potentially cure … Continue reading How to Solve Big Problems: Lessons Learned From Cancer Scientists
