Brian HonigmanMay 12, 2015 The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are … Continue reading 5 YouTube Marketing Lessons From Unlikely Sources
Matt LaddinMay 11, 2015 The Path Traveled. I started my business two years ago, a marketing agency/consultancy within a niche market. I’ve learned a ton, and I’m able to run my business and help clients even better now than when I started. And maybe most importantly, I really like doing what I do, and the … Continue reading 10 Small Business Lessons I Wish I Knew Two Years Ago
Isaac LeungMay 10, 2015 Can the advertising industry take on some of the hard-earned lessons from the manufacturing industry, and apply them to their own operations? Over the last few decades, manufacturers in countries like the US, Australia and Japan faced stiff competition from developing countries. Those who survived did so by adopting new technologies … Continue reading Boost Advertising Production Efficiency With These Lessons From Manufacturing
Lee OddenMay 7, 2015 Ann Handley + Authority = Annthority! On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part … Continue reading 5 Online Marketing Lessons to Improve Your Marketing Authority
Miguel ConnerMay 5, 2015 They say everyone is Irish on St. Patrick’s Day. Some are more Irish than others, though, and some have made a career of maximizing their aspects to the stratospheres of success. I’m talking about U2, an act that could easily teach all companies about branding in the loud arenas of content … Continue reading 5 Lessons U2 Can Teach Us About Marketing (Infographic)
Lynda BekoreApril 30, 2015 What can your small business learn from Harley Davidson’s recent stock plunge? Even when you’re not a big, publicly-traded company, there are four, important take-aways from Harley’s experience: Sometimes Sales Matter More Than Earnings Sure, we all want to make money. But whether you’re building a small company or you’re an … Continue reading 4 Big Lessons Small Businesses Can Learn From Harley-Davidson
Paul MaccabeeApril 29, 2015 Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP presidential hopefuls who are suiting up for the battle to win the right to redecorate the Oval Office, ride in Air Force One and know that when the White … Continue reading Presidential Candidate Fails: Domain Name Lessons for Brand Marketers
Bill FaethApril 26, 2015 Professional Networking in the Digital Age Social media is a business development professional’s dream. It’s never been easier in history to forge connections with exactly the right people. Some sales and marketing pros would argue that social media will never replace the importance of face-to-face meetings and conference calls. For B2B … Continue reading 7 Social Media Lessons From a Lifetime of Networking Events
Stephanie VermillionApril 19, 2015 In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938. (A world without Grandma’s cookies … dare I say, “I can’t even” …?) As you well know, today’s live-stream-everything world sure has changed. But one … Continue reading Three PR leadership Lessons From Dale Carnegie
Mikey RoxApril 15, 2015 Whether you’re part of the vengeful Kanye camp in your feelings toward Taylor Swift or you harbor undying love for her like her bestie Lorde, there’s no denying this: She’s as smart a businesswoman as they come, and she’s making all the right moves. That’s lucky for you, because Taylor Swift … Continue reading 9 Brilliant Business Lessons You Can Learn From Taylor Swift
