James ClearMarch 4, 2015 In late November of 1991, a three-year-old girl was diagnosed with leukemia. There was a 30 percent chance she would die. In the coming months, she would receive a long list of chemotherapy drugs: 6MP, asparaginase, methotrexate, prednisone, and vincrinstine. The miracle was not only that these drugs could potentially cure … Continue reading How to Solve Big Problems: Lessons Learned From Cancer Scientists
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10 Business Lessons We Learned from Don Draper
Business.comMarch 3, 2015 Don Draper, the fictional main character of the AMC’s dive into 1960s Madison Avenue, will make a final appearance as the dashing, womanizing advertising exec on April 5th. As the final episode of Mad Men looms near, we reflect on all the things we’ve learned from Mr. Draper since his premiere in … Continue reading 10 Business Lessons We Learned from Don Draper
Hyper-Local Selling – Email Marketing Lessons From a Small Island
John W HayesMarch 3, 2015 I’m convinced that email marketing can be successfully used by any type of business regardless of size, location, or industry vertical. Some businesses are more open to this conviction. Take for example an online retail business and it would be very easy to see how they could use email to … Continue reading Hyper-Local Selling – Email Marketing Lessons From a Small Island
14 Lessons Learnt as a Start-up Apprentice
Shivam DhawanFebruary 12, 2015 BEGINNING What is the Secret of SUCCESS..? “RIGHT DECISIONS” How do you make Right Decisions..? “EXPERIENCE” How do you get Experience..? “WRONG DECISIONS”. Start-up is a wrong decision. In the start, there is nothing much to build upon. The start is the toughest part where the forces of the dark side … Continue reading 14 Lessons Learnt as a Start-up Apprentice
7 Hashtags Turned Bashtags: Lessons Learned
by Ruud Hein February 12th, 2015 Ruud Hein My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee. 1. Coca Cola #MakeItHappy Coca Cola’s social media marketers came up with … Continue reading 7 Hashtags Turned Bashtags: Lessons Learned
How Grumpy Cat Made $100 Million: Lessons From the YouTube Sensation
Kelly GurnettJanuary 31, 2015 Got a cute pet and a computer? You could earn a cool $ 100 million. At least that’s what media outlets claim happened to the owners of Grumpy Cat. Tabatha Bundesen and her family, owners of the famously unhappy feline, have raked in $ 100 million over the course of the … Continue reading How Grumpy Cat Made $100 Million: Lessons From the YouTube Sensation
Lessons We Learned from Email A/B Tests in 2014
Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014
LinkedIn Lessons from Game of Thrones: How to Develop More LinkedIn Connections
Larry KimJanuary 7, 2015 We’re in a Game of Thrones dry spell these days, so what better way than to glean real world lessons from Westeros’s favorite clans? Whether you’re fighting for the iron throne or networking online with LinkedIn, developing connections is key. I’ve already outlined the advantages to having more connections on LinkedIn … Continue reading LinkedIn Lessons from Game of Thrones: How to Develop More LinkedIn Connections
Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)
Annum Munir December 21, 2014 It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts. Now, as you look ahead to 2015, it’s time to … Continue reading Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)
Business Lessons from the Grinch
David Kiger December 19, 2014 There is much wisdom to be gained from the Grinch. It’s that time of year when Dr. Seuss’ iconic character is frequently on TV, in the all-time classic 1966 cartoon How the Grinch Stole Christmas. And his annual re-emergence got us to thinking about some of his character traits. … Continue reading Business Lessons from the Grinch
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