Tag Archives: lessons

Lessons We Learned from Email A/B Tests in 2014

Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014

LinkedIn Lessons from Game of Thrones: How to Develop More LinkedIn Connections

Larry KimJanuary 7, 2015 We’re in a Game of Thrones dry spell these days, so what better way than to glean real world lessons from Westeros’s favorite clans? Whether you’re fighting for the iron throne or networking online with LinkedIn, developing connections is key. I’ve already outlined the advantages to having more connections on LinkedIn … Continue reading LinkedIn Lessons from Game of Thrones: How to Develop More LinkedIn Connections

Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)

Annum Munir December 21, 2014   It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts. Now, as you look ahead to 2015, it’s time to … Continue reading Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)