How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
Joel WindelsSeptember 22, 2015 A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the … Continue reading Social Media ROI: Lessons from eBay, McKinsey and Unilever
Matt FarberSeptember 21, 2015 Brian Halligan is one of the co-founders of HubSpot and it’s safe to say he has helped revolutionized the way marketers go about their business. With more than 15,000 companies now using HubSpot to increase visits, leads, and customers for their business there are surely a couple lessons we can learn … Continue reading Leadership Lessons from HubSpot’s Brian Halligan
Ryan HansenSeptember 15, 2015 Most businesses, no matter their size, have established a presence on one or two social media platforms, with the “Big 3 of Social” being Facebook, Twitter and LinkedIn. However, as my colleague Jamie wrote in her series about B2B Marketing on Pinterest, brands need to branch out further. Sure, it can … Continue reading 4 Lessons We’ve Learned By Tapping Into Instagram’s Influence
Hellen OtiSeptember 14, 2015 I graduated from college with high hopes. I was going to dominate the marketing world. Yes, I was truly confident, of course, I understood the value of hard work and I knew that I had to work my way from the bottom up. I was confident in my training, my background, … Continue reading 10 SEO Lessons I Learned The Hard Way
Emilia TotzevaSeptember 11, 2015 I do not have a web development background. I studied marketing in college, and all of my past jobs and internships revolved around marketing. So, in an attempt to branch out and develop some new skills, I volunteered to work on a website redesign for a client. It wasn’t easy. It … Continue reading 5 Lessons I Learned from Building My First Website
LocowiseSeptember 10, 2015 Football on social media is right up there with movies and music, with some huge personalities hitting their Twitter feeds on a daily basis. We thought we’d take a look at some of those personalities, and also some other aspects of the amazing world of football on social. We’ve looked at 13 … Continue reading 13 Lessons From The Biggest Football Accounts In Social Media
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels. Sanjay Dholakia on September 8, 2015 One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular … Continue reading A New Definition For Marketing: Lessons From MyFitnessPal
Paul KeijzerAugust 28, 2015 There are generalized views about the Best and Worst Industries for Women to Work in based on the number of female leaders holding top positions. There’s no secret about the fact that IT is generally still viewed as a “Boys Club” but if you take a look at the top 3 … Continue reading Crazy Important Lessons from Fortune 500 Female CEOs
Mars DorianAugust 19, 2015 I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel: Fear The Liberator: A Space Opera Novel. I self-published on Amazon. I worked sweats and fears on that … Continue reading Three Uncomfortable Lessons About Criticism I Learned From Publishing My Book
