Is an influx of data clouding our creativity? At the 2015 Web Summit conference, contributor Matt Clough shares ideas on the topic from expert speakers, who also explore how marketers must adapt in the digital age. Matt Clough on November 5, 2015 Digital marketing is currently the staging ground for a battle between a seemingly … Continue reading Creating The Ideal Creative Atmosphere: Lessons From Web Summit
VerticalResponseOctober 28, 2015 It’s difficult to imagine a more inspirational branding success story than Apple. Founded by two college dropout buddies who borrowed the money to build their first computers based on good faith and a promise, Apple is now America’s first $ 700 billion company. Moreover, it is one of the most recognized, respected … Continue reading Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple
Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority
KeriLynn EngelOctober 23, 2015 Whether you’re starting a blog or starting a company, stiff competition is a common setback to success. Founders need to be agile and flexible to stand out from the crowd… and sometimes that flexibility results in surprising changes. From Nokia’s roots in 19th century Finland, to Groupon’s evolution from idealistic social … Continue reading 6 Key Blogging Lessons From Famous Business Pivots
Dave GoetzOctober 20, 2015 What You Learn When You Actually Do Social Media More than a decade after the explosion of social media, it’s harder than ever to build followers. So many platforms, so little time. So have you figured out how to use Periscope yet? Of course you have. Ten years after the social … Continue reading 5 Hard Fought Lessons for Building a Social Media Following
What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing. Quinn Whissen on October 19, 2015 If I’ve learned anything in my line of work, it’s that content marketing insights and inspiration can be found in seemingly random experiences. From troubled sports … Continue reading Content Marketing Lessons From Hollywood A-Listers
Jessica MehringOctober 17, 2015 Let me preface this post by assuring you I am a natural blond. My hair has just turned to a more “dishwater” shade as I’ve gotten older. So I have it lightened a bit now. Yes, this actually relates to your business. I have always left my hair in the hands … Continue reading Don’t Dye Your Own Hair (and Other Business Lessons)
Gretchen GordonOctober 15, 2015 Those of you that know me well know that I am a Florida Gator. You also may know that my husband had the pleasure of coaching for Steve Spurrier, and that my son is a quarterback at the University of South Carolina, where he has had the privilege of being directly … Continue reading Sales, Business and Life Lessons from the Head Ball Coach
Ty RothsteinOctober 5, 2015 Over the past few years, you could say that Shark Tank has become one of the best sources of education for entrepreneurship. If you were to watch every episode, you wouldn’t have a BA in business, but you would definitely have the knowledge needed to successfully build a business. Putting that … Continue reading 9 Authentic Lessons for Entrepreneurs from Shark Tank
Paul KeijzerOctober 1, 2015 I’m still trying to digest this. One of the most iconic German brands has been caught cheating. Driven by an overzealous CEO with an ‘eyes bigger than your stomach’ appetite to become the largest car company in the world cheated customers in the hopes of buying time to find a technical … Continue reading 5 Remarkable Leadership Lessons from Volkswagon’s Failure
