With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
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A Powerful Lesson in Leadership Empathy
Richard Nongard — July 24, 2018 Follow @nongard1 — July 24, 2018 Dee sat in her office tensely biting her pencil. As the new sales manager, she was feeling a combination of anger, and overwhelming confusion as she learned that one of the newest, but potentially larger clients she had worked to obtain was backing … Continue reading A Powerful Lesson in Leadership Empathy
SEO Lesson: Position “0”
Roee Ganot — February 19, 2017 Follow @RoeeGanot— February 19, 2017 What’s the top spot you can get in search results? Chances are that you just answered “Number 1.” The position right at the top of the page. The position that people see first. But wait, do they actually see that position first? You have … Continue reading SEO Lesson: Position “0”
It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl
Ken Thoreson — February 6, 2017 Follow @/KenThoreson— February 6, 2017 It’s time to Recruit-not necessarily to hire. A Super Bowl Lesson After 8 days and 6 different cities I hope to make sure this message is clear-it’s been a busy week! I missed last week’s blog because of some of that travel but I … Continue reading It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl
Napoleon Hill’s Masterful Lesson on Making Quick and Definite Decisions
Frank Rumbauskas — December 23, 2016 Follow @FrankRumbauskas— December 23, 2016 I don’t keep it a secret that I credit Napoleon Hill with all of my success; in fact, I re-read his master work The Law of Success 3-4 times each year and learn something new each time. If you’re not familiar with that book, … Continue reading Napoleon Hill’s Masterful Lesson on Making Quick and Definite Decisions
RadioShack Strategy: A Lesson for Business Leaders
by Gerardo A. Dada July 9, 2016 Follow @gerardodadaJuly 9, 2016 RadioShack lost its focus and pursued a path where they had no significant advantage in a highly competitive field. In other words, RadioShack’s strategy was the wrong one. The company fell into the “Large Market” trap. The same trap many entrepreneurs fall into. We … Continue reading RadioShack Strategy: A Lesson for Business Leaders
Thought Leadership Lesson: LinkedIn Pulse
by Angie Geffen July 6, 2016 Follow @AngieGeffenJuly 6, 2016 Thought leadership helps you to elevate your brand by establishing your authority in your niche. Instead of being just another player in the game, you can position yourself as an expert in your niche. There are many ways that you can become a thought leader, … Continue reading Thought Leadership Lesson: LinkedIn Pulse
A Lesson from Amazon on Holiday-Creating
Aya TsurutaJuly 24, 2015 While many seemed dissatisfied by Amazon Prime Day, what it really looks like is that these empty-cart-ers didn’t get to the site quickly enough. Every year on Black Friday, there are lines almost half a mile long outside of stores like Best Buy at the wee hours of the morning. People … Continue reading A Lesson from Amazon on Holiday-Creating
Business Blogging Lesson: How to Blog With a Purpose
Julia BorginiApril 15, 2015 Everyone who starts a business blog does so with the best of intentions. They’re going to write regularly, give away valuable content to their readers, and really engage with them. Instead, what you get is a blog that ends up being another news release platform for you, and the last original … Continue reading Business Blogging Lesson: How to Blog With a Purpose
A Lesson In Community Management From The Delicatessen
Dennis ShiaoApril 7, 2015 Photo source: User peasap on flickr. Introduction It’s a Friday afternoon and I’m waiting in line to order a chicken salad sandwich. It’s a gorgeous day in the Bay Area, which explains why the outdoor seating area is completely full. The sandwich line is moving a bit slowly, but it’s nearly … Continue reading A Lesson In Community Management From The Delicatessen
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