By Frederick Gooding Jr. February 17, 2022 With most of the legal challenges resolved after the violent Unite the Right rally, of August 2017, and the statue of Robert E. Lee removed from its lofty pedestal in downtown Charlottesville, Virginia, local lawmakers in December 2021 voted to do the unimaginable—donate the statue to … Continue reading Not a single statue honored a Black person’s legacy until 1974. That has had very real repercussions
Lori McNeil November 20, 2021 Legacy is so much bigger than we often believe it to be. Legacy is the footprint we leave behind. Leaving one is inevitable. Legacy has generational effects. It is a ‘for better or worse’ concept. The best-loved and adored leaders in our world have typically been the ones who have … Continue reading Creating a Business Legacy You Can Be Proud Of
Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Benjamin Cavicchi — September 25, 2019 There are two approaches to determine technology in-use behind the firewall at a company: legacy and behavioral technographics. However, these approaches differ dramatically in terms of data sources and data breadth / depth. Data Sources: Legacy The main source of data are company job postings which request familiarity or … Continue reading Technographics: Legacy vs. Behavioral
Daniel Burrus — July 24, 2019 Follow @DanielBurrus — July 24, 2019 Every successful company and organization inevitably must confront a powerful question: Is what got us to where we are helping us move forward or holding us back? Your company or organization may be thriving, but is this record of success sustainable and can … Continue reading The Dangers of Legacy Thinking
Daniel Burrus — May 14, 2019 Follow @DanielBurrus — May 14, 2019 Legacy technology is like that old pair of jeans you wore as a teenager. “They are comfortable” was always your answer to any inquiry. Move that anecdote onto a larger stage and you have a fairly accurate picture of why many organizations hold … Continue reading The Risks of Sticking with Legacy Technology
by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
by Cory Treffiletti, (January 27, 2016) In addition to my day job running marketing for my company, I also study the role of the CMO and the craft of marketing itself as other people — in other companies and categories — practice it. To do that, I speak to other CMOs and ask them questions … Continue reading What Will Your Legacy Be?
Reeyaz HamiraniFebruary 20, 2015 The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place to manage relationships with clients and prospects, as well as track the progress of new deals and existing upsells. These … Continue reading Legacy CRM Systems Are Holding Your Business Back
