Tag Archives: legacy

How digital natives changed the game on legacy media

TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive. Jay Mandel on February 28, 2025   The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still trying to print out MapQuest directions. Meanwhile, … Continue reading How digital natives changed the game on legacy media

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year  — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision

With legacy verification ending, will Twitter’s blue checks become the new scarlet letter?

  By Michael Grothaus March 24, 2023 D-Day is coming for people on Twitter who have legacy checkmarks—the blue badge that was once bestowed upon select users who were deemed notable. That’s all changed now that Elon Musk has taken over the company. The official @verified account on Twitter has announced that the company will … Continue reading With legacy verification ending, will Twitter’s blue checks become the new scarlet letter?

‘May or may not be notable’: Verified Twitter users are ushered into legacy limbo

  By Christopher Zara December 13, 2022 Twitter users who were verified under the old system that was in effect before Elon Musk took control of the company are discovering this week that they still have their blue badges, albeit with a slightly less enthusiastic description. “This account is a legacy verified account,” says a … Continue reading ‘May or may not be notable’: Verified Twitter users are ushered into legacy limbo

Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent

  By Jeff Beer October 09, 2022 The advertising industry lost one of its icons with the September 30 passing of Wieden+Kennedy cofounder Dan Wieden at the age of 77.        As I wrote last October, when Wieden’s agency cofounder David Kennedy died at the age of 82, if there was a Mount … Continue reading Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent