An analysis of how CDP users plan to use the platforms finds that requirements differ greatly. David Raab on December 16, 2021 Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. They’re especially important for Customer Data Platform projects, where requirements are often poorly understood. To … Continue reading What the CDP Institute learned from dozens of use cases
Juliana Jackson November 11, 2021 Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the … Continue reading 17 Things We’ve Learned from Top Product Marketers
Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
Ali Faagba October 7, 2021 In 2016, I was an undergraduate who had laid his hands on all sorts of imaginable part-time jobs. It wasn’t the meager income I was earning that was killing as much as the scarcity of those jobs in my part of the world. Although I wouldn’t take the leap of … Continue reading 8 Important Things I’ve Learned in 4 Years of Freelance Writing
Barry Roos September 15, 2021 I bet you’re wondering why I would write about lessons learned from a golf course? Many things remind of my business (which is helping small businesses succeed via the web). I had an experience this week at a golf course which got me thinking, and I came up with four … Continue reading Lessons Learned From a Poorly Run Golf Course
And how to apply them to your email marketing program. Kath Pay on August 17, 2021 In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before … Continue reading 5 lessons email marketers learned in the pandemic
Pam Aungst July 2, 2021 In April, my company celebrated 10 years in business. I can’t even begin to describe the level of gratitude that I have for achieving this milestone, especially because, according to the Bureau of Labor Statistics, “approximately 20 percent of small businesses fail within the first year. By the end of … Continue reading 10 Lessons I’ve Learned in 10 Years of Business
Steven Imke May 4, 2021 The other day, I had the opportunity to talk to an old high school friend, Brian Stewart, that I have not spoken to in nearly 40 years. Back in the day, we were avid concertgoers, so as you might expect, we talked about all the concerts we attended in the … Continue reading Entrepreneurial Journey – 11 Powerful Lessons I Have Learned from Bands
Sammy Courtright April 15, 2021 It’s been a year filled with many changes and adjustments, particularly when it comes to the way we work. Now that more than a year has passed since the initial lockdowns due to the pandemic, we decided to take some time to reflect on some of the most important things … Continue reading The 5 Most Important Things We’ve Learned from a Year of Working from Home
Five facts to bear in mind as we prepare for the New Year. Ryan Phelan on December 22, 2020 Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely … Continue reading 2020 – The year we unlearned everything we learned
