Kathleen Booth
Looking to put a spin on your company’s social media presence in an effort to boost engagement? If so, you can start by increasing the volume of visuals shared with followers. And while you may have to spend a little extra cash for a graphic designer, the benefits will outweigh the costs if the new strategy is executed properly.
Household name companies like Charmin and Starbucks incorporate infographics, videos, and captivating photos into their social media platforms several times a day to communicate the essence of their brand. Consider following suit to take your social media marketing efforts to the next level.
Compelling Statistics on Visuals
“Why all the hype about visuals? Simply put, humans are drawn to images because they are a common form of communication,” Donna Moritz, founder of Socially Sorted, told the Social Media Examiner.
- Approximately 82 percent of respondents of a survey conducted by The B2B Marketing Mentor indicated images were an important tactic in social media content optimization.
- Thanks to expanded tweets by Twitter, tweets with images receive 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets than plain text updates, notes Buffer for Business.
- A study from Social Bakers found the top 10 percent of posts with photos on Facebook brand pages account for 87 percent of total interactions.
Since social media platforms are flooded with more and more content each day, the attention of your followers is more than likely being pulled into several directions. Digital markers, well aware of the stiff competition for eyeballs, use visuals to keep their followers stimulated.
How to Incorporate Visuals into Your Strategy
Here are several methods for improving and incorporating imagery in your social strategy:
- How-to-guides: While you probably can’t embed all the contents of the guide into one image, you can create an image to display the essence of your message. Readers will be more inclined to click on the image since it’s much more noticeable and appealing than plain text. Just don’t forget to include a link in the caption.
- Tips: Do you have a post on your blog site that’s chock full of useful tips and accompanying details? If so, embed the tips on a relevant stock image and share with your followers. This will enable followers to grasp the main concepts and feel compelled to share with others before they click through to read the entire post.
- Infographics: Have a ton of information you’d like to share in an image? If so, an infographic is worth considering. Hire a graphic designer to execute properly.
- Videos: Flipagram, anyone? Not only is it ideal for sharing a series of photographs from a special event, but it can also be used to illustrate a visual checklist for a simple recipe or anything of the like.
- Quotes: Several individuals in the self-help industry, such as Zig Ziglar and Tony Robbins, frequently share quotes on decorative backdrops to motivate their followers. The image could be something as simple as a company logo or small flower. Shifting away from traditional text heightens likeability and social interaction.
Boost your brand’s online presence and engagement with your audience by applying some of these strategies. And remember: a picture is worth a thousand words!
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