Tag Archives: Learned

I’m a successful entrepreneur. Here’s how I learned to fall in love with my work (again)

By Kevin Boehm     June 11, 2022 I’ve lived most of my life to a soundtrack, part of which is the curated playlists that echo throughout my restaurants, but the music also is accompanied by a symphony of sounds that include joyous conversation, the clanging of pans, the shaking of cocktails, and the demonstrative … Continue reading I’m a successful entrepreneur. Here’s how I learned to fall in love with my work (again)

I’m an Asian American mom and an executive. This is what I’ve learned about successful leadership

By Lorrissa Horton       May 30, 2022 When I was growing up, my Filipina mother would always tell me that one day I’d have to pick between career or family. For some reason, I didn’t quite agree with the statement. To this day, it’s been my goal to prove her wrong and find … Continue reading I’m an Asian American mom and an executive. This is what I’ve learned about successful leadership

What the CDP Institute learned from dozens of use cases

An analysis of how CDP users plan to use the platforms finds that requirements differ greatly. David Raab on December 16, 2021 Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment.  They’re especially important for Customer Data Platform projects, where requirements are often poorly understood.  To … Continue reading What the CDP Institute learned from dozens of use cases

17 Things We’ve Learned from Top Product Marketers

Juliana Jackson November 11, 2021 Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the … Continue reading 17 Things We’ve Learned from Top Product Marketers

The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites

5 lessons email marketers learned in the pandemic

And how to apply them to your email marketing program. Kath Pay on August 17, 2021 In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before … Continue reading 5 lessons email marketers learned in the pandemic