Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm. Timothy Carter on March 28, 2016 Super Tuesday is now behind us, but the march toward the 2016 Presidential election is still an exciting and … Continue reading What marketers can learn from Presidential candidates
by Jonathan Herrick March 21, 2016March 21, 2016 Running a small business is no easy feat – it’s a truth that Marcus Lemonis knows all too well. If you don’t know who Marcus Lemonis is or haven’t watched the show “The Profit” on CNBC, you are missing out. Marcus, the CEO of Camping World and … Continue reading 3 Lessons Small Business Can Learn From “The Profit”
by Mike Kappel March 2, 2016 Follow @MikeKappelMarch 2, 2016 After 30 years of running my own business, I know a thing or two about payroll. So much so that I’m now the CEO of an online payroll company, Patriot Software. I didn’t always know the intricacies of payroll. As a matter of fact, back … Continue reading 5 Tips to Quickly Learn Payroll
by Ally Sabrowsky February 24, 2016February 24, 2016 When working in the field, we all make a few conversion rate optimization mistakes. It’s what we learn from these mistakes that determine whether we will flourish or fail. Below are 10 ½ CRO mistakes that I’m sure we’ve all made at one point or another in … Continue reading 10 1/2 CRO Mistakes and What We Can Learn From Them
by Beata Staszkow February 17, 2016February 17, 2016 The end of the year is a good time to reflect on our lives and careers. Various surveys have highlighted that we are unhappy in our roles and that many of us are considering a change. The reasons are many from disliking people and the company we … Continue reading Learn How to Job Search Faster in 2016
by Andrew Gazdecki February 12, 2016 Follow @biznessappsFebruary 12, 2016 An entrepreneur needs to be a jack of all trades to become an expert of one. Adaptability is essential. You rarely stumble upon a formula that works—it requires dedication, flexibility, and the willingness to jump into a new role at the drop of a hat. … Continue reading 7 Roles Every Startup Founder Must Learn to Play
by Claire Trevien February 3, 2016 Follow @CtrevienFebruary 3, 2016 Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have emerged on the scene. On the other hand, differentiation is something that many professional services firms struggle with. If this … Continue reading What Professional Services Can Learn From Startup Branding
Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers. Mary Wallace on February 2, 2016 chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month battle with cancer. I was … Continue reading What Marketers Can Learn From David Bowie
by Julie Ellis February 1, 2016 Follow @premieressayFebruary 1, 2016 There is no successful entrepreneur who has launched a startup and kept in growing who hasn’t faced some type of learning curve. Some small business owners struggle to master technology, others have deficits when it comes to writing and communications, and others may not know … Continue reading 10 Online Resources That Entrepreneurs Can Use to Learn and Earn More
by Joel Goldstein January 30, 2016 Follow @joelgoldsteinJanuary 30, 2016 As Robert F. Kennedy said, “Only those who dare to fail greatly can ever achieve greatly.” When it comes to startups, entrepreneurs will more than likely encounter a few failures or setbacks on the road to success, but it’s not about how many you come … Continue reading 5 Ways for Startup Entrepreneurs to Learn From Failure
