by Aaron Lee June 21, 2016June 21, 2016 If you need to raise funding from VCs for your startup, the first step is to create a pitch deck. Well, after step zero, which is to have a great idea. So what’s a pitch deck? A pitch deck is a brief presentation (usually based on slides) … Continue reading 30 Legendary Startup Pitch Decks And What You Can Learn From Them
by Karen Repoli June 11, 2016 Follow @karenrepoliJune 11, 2016 70% of the U.S. population has at least one social networking profile. (Statistica) Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy … Continue reading Learn the 8 Habits of Successful Social Media Marketers
by Vinod Jethwani June 6, 2016 Follow @VinodJethwaniJune 6, 2016 SEO works and if you need proof of that, then you just need to go through the innumerable testimonials that are available online. There are so many companies that are telling stories of what SEO has done for them. What makes SEO even greater is … Continue reading SEO is Not One Strategy: Learn From PRSA Jobcenter SEO Campaign
by Sourov De May 28, 2016May 28, 2016 The Toronto Raptors have reached the Eastern Conference Finals for the first time in franchise history and the team has parlayed their success to the social media space boasting a social media follower growth rate in 2015-2016 that is among the top 5 in the NBA. The … Continue reading 3 Things We Can Learn From the Raptors’ Social Media Success
by James Timpson May 17, 2016May 17, 2016 In April 2016, menswear retailer Austin Reed went into administration. A high profile company with over a hundred of its own branches, plus stocked in many department stores, Austin Reed has a long history, able to boast they were tailors to Winston Churchill. So what led to … Continue reading What Can Your Business Learn From the Austin Reed Administration?
by Miranda Paquet April 26, 2016April 26, 2016 Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information … Continue reading 6 Things You Can Learn from Your Email Analytics
by Brie Reynolds April 16, 2016 Follow @flexjobsApril 16, 2016 Finally! Your brick-and-mortar business is ready to join the ranks of other companies that have already embraced the remote work culture. Thing is, you (and your boss) barely know where to even start. If your company is considering making the transition to becoming remote, here … Continue reading 4 Ways Companies Can Learn About Remote Work
by Tim Peter April 5, 2016April 5, 2016 One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your … Continue reading What “Test and Learn” Looks Like in Practice
by Matt Jones April 4, 2016April 4, 2016 Barack Obama’s election heralded a new dawn when it came to digital marketing. Obama was a pioneer of social media during his 2012 election campaign and ended up spending 10 times that of his rival, Mitt Romney ($ 47 million). While small businesses may not have access … Continue reading What Can Small Businesses Learn from The ‘Social Media Election’?
by Adam Frankel April 1, 2016 Follow @FrankelInteractApril 1, 2016 Is the death of keywords a rumor? Or is it real? In my opinion, the answer isn’t black and white, but more shades of gray. There a number of facets to keywords and even if we consider them all, the answer may not be all … Continue reading What Should Marketers Learn from the “Keywords are Dead” Debate?
