Tag Archives: leaders

7 Pearls of Wisdom: Successful Business Leaders Share Negotiation Best Practices

Jeanette Nyden — May 3, 2017 Follow @JeanetteNyden— May 3, 2017 This economy is separating the weak from the strong, even when it comes to negotiating business related deals. In the boom years, many average sales people looked like stellar sales people and didn’t have to negotiate much. All that has changed. It is becoming … Continue reading 7 Pearls of Wisdom: Successful Business Leaders Share Negotiation Best Practices →

How MarTech Leaders Drive Revenue and Plan for the Future [Infographic]

Tai Bonfliglio — April 3, 2017 Follow @Lenati— April 3, 2017 In conjunction with Scott Brinker of Chiefmartec.com, Lenati recently interviewed marketing executives from companies of all sizes in all stages of their MarTech maturity. The central theme we heard over and over again was that investing in right technology stack to drive near-term revenue … Continue reading How MarTech Leaders Drive Revenue and Plan for the Future [Infographic] →

The ROI for CEOs on Social Media — The Benefits to Revenue, Visibility and Engagement for Leaders Who Embrace Social Media

Denise Graziano — March 31, 2017 Follow @GrazianoAssoc— March 31, 2017 If you’re like 61% of Fortune 500 CEOs, you are probably not on social media. (CEO.com) Common reasons range from perceiving the risk as too great, to not seeing the value in it, to not knowing how to participate effectively. But in today’s economy … Continue reading The ROI for CEOs on Social Media — The Benefits to Revenue, Visibility and Engagement for Leaders Who Embrace Social Media →

Want More Engaged Employees? Help Your Leaders Improve

Liz Kislik — March 7, 2017 Follow @lizkislik— March 7, 2017 Do an online search for “employee engagement” and you’ll get 10.6 million hits. Search for “employee attrition” and you’ll come up with 1.38 million hits. The old line is that employees don’t leave companies, they leave their manager. In fact, Gallup’s 2015 study, The … Continue reading Want More Engaged Employees? Help Your Leaders Improve →

Why Are So Many Customer-Centric Leaders on Their Own?

Christopher Brown — March 3, 2017 Follow @marketculture— March 3, 2017 Many customer-centric leaders we have spoken with are facing challenges they did not expect. While they themselves understand the imperative for a customer culture that will drive future business performance and sustainability and act as role models in leading the business in this way, … Continue reading Why Are So Many Customer-Centric Leaders on Their Own? →

Deep Focus: The Unheralded Skill of Digital Marketing Leaders

Cameron Conaway — January 29, 2017 Follow @CameronConaway— January 29, 2017 Keeping up with changes in the digital marketing space can often feel like a job unto itself. Search engine algorithms are always evolving and new tools are continuously being developed (and being pitched to us by fellow marketers). The sheer pressure of keeping up … Continue reading Deep Focus: The Unheralded Skill of Digital Marketing Leaders →