Brooke Oliveri November 22, 2014 When it comes down to it, all marketing tactics have one common goal: getting more business. And, why not? Customers are what keep businesses alive and successful. This is why lead generation is a pretty big deal. As Caroline tells us, it’s all about targeting prospects, turning them into … Continue reading PPC and Lead Generation: Two Peas in a Marketing Pod
Deborah Anderson November 20, 2014 We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the … Continue reading The Importance of Landing Pages for Lead Generation
By Trent Dyrsmid, Published November 14, 2014 Out of all of the B2B lead generation strategies floating around, one strategy continues to rise to the surface – content marketing. An overwhelming number of B2B marketers use content marketing to generate leads (93%, according to a recent survey by the Content Marketing Institute). And that number … Continue reading How To Find Your Next Client Online: Top Strategies For B2B Lead Generation
By Sarah Greesonbach, Published November 13, 2014 When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating … Continue reading 3 Reasons You Should Be Using Video For B2B Lead Generation
by Eileen Lonergan November 12th, 2014 I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never return. Getting their email address is the best way … Continue reading Get More Email Lead Capture With These WordPress Plugins
By David Dodd, Published November 12, 2014 Today, there are two distinct, and seemingly contradictory, paradigms of B2B demand generation. Both paradigms are essentially responses to profound changes in the B2B marketing and sales environment, the most significant of which has been the emergence of empowered buyers. Business buyers now have easy access to a … Continue reading Should Marketing or Sales Take the Lead in Lead Generation?
By George Passwater, Published November 7, 2014 All prospects are not created equal. Not all want to buy right away and move into the qualified status. For these lead types, lead nurturing campaigns give prospects and marketers what they’re looking for – more conversations and higher probability of buying relevant products or services. If you’re … Continue reading 4 Lead Nurturing Tips For Increased Revenues
By Lawrence Anderson, Published November 4, 2014 Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it. So here’s a much closer look into the finer points of a personal brand … Continue reading How Your Lead Generation Campaign Can Persist With Personal Branding
By Ryan Estis, Published November 2, 2014 No matter what group or industry I’m working with, people want to better understand how to work more effectively across the different generations. A few weeks ago, I shared my tips for selling to Gen Y buyers. But, beyond a sales shift, the workforce is changing fast. Millennials … Continue reading How To Lead A Changing Workforce
By Jake Baadsgaard, Published October 29, 2014 Two Key Acronyms to Keep in Mind When it comes to lead generation and search engine marketing, you need to remember two key acronyms: KISS – Keep it Simple Stupid: and SEO – Search Engine Optimization Less is More It’s also important to take note, when designing a … Continue reading The Key Ingredients To A Great Lead Generation Form
