Kathy CabreraAugust 26, 2015 In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. This is why I want to share with you what … Continue reading Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking
Tag Archives: Lead
The Website Lead Generation Manifesto
Richie ContartesiAugust 23, 2015 If your B2B marketing company is trying to generate and nurture leads for your business or client, you might find yourself bewildered by all of the advice and tips out there. Sometimes it can be a hassle trying to listen through the static for the good stuff, so we decided to … Continue reading The Website Lead Generation Manifesto
5 Homepage Best Practices for Better Lead Gen
Tony AdragnaAugust 22, 2015 Just like any other page on your website, your homepage has best practices to move your website visitors down the funnel and to convert. When guests come to your home, what do you want them to do once they arrive? Do you want them to walk right into the bathroom that … Continue reading 5 Homepage Best Practices for Better Lead Gen
How To Pitch Lead Generation Blogging to Old School Executives
Douglas BurdettAugust 21, 2015 Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time. One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to … Continue reading How To Pitch Lead Generation Blogging to Old School Executives
5 Lead Generation Tips for Small Business Growth
Kate BoyceAugust 10, 2015 Growth is a key objective for any small business, you may have started out small but you’ll have ambitions to grow and a plan of how to get there. Lead generation is fundamental to this, think of it as the workhorse of growth – Without a strong source of leads your … Continue reading 5 Lead Generation Tips for Small Business Growth
Creating Effective Facebook Ads for Lead Gen: The Complete Guide
Brett McHaleAugust 9, 2015 If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. If you’re living in this matrix, it’s time for a wakeup call. Let’s take a step back … Continue reading Creating Effective Facebook Ads for Lead Gen: The Complete Guide
3 Barriers To Remove In Your Lead Generation Process
By Lyena Solomon August 6th, 2015 Good lead generation brings in traffic. Great lead generation brings in quality leads. Good or great, there are three major barriers to lead generation that could derail your efforts. Remove these barriers, and you are on the way to Lead Generation greatness. Of course, it is not as simple. But … Continue reading 3 Barriers To Remove In Your Lead Generation Process
6 Step Social Media Lead Generation Strategy
Warren KnightAugust 3, 2015 After working with 100’s of SME’s over the last 8 years, one thing I have learnt is the importance of generating leads online, especially through the use of social media. I have just released a six step social media lead generation strategy download that is complimentary, to help you with your … Continue reading 6 Step Social Media Lead Generation Strategy
How to Develop an Event-Based Lead Nurturing Email Marketing Program
Hellen OtiJuly 29, 2015 Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with prospects, by sending information and taking action based on a lead’s activity (event) on your website. How do you build a … Continue reading How to Develop an Event-Based Lead Nurturing Email Marketing Program
What Lead Conversion Benchmarks are Important to Track?
Matt FarberJuly 24, 2015 So what is a good conversion rate anyway? Well that most likely depends on which benchmark you are looking at. When it’s time to do an analysis of lead conversion rates how do you even know where to start? There are so many different numbers that we marketers look at every … Continue reading What Lead Conversion Benchmarks are Important to Track?
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