Bonnie HarrisJuly 24, 2015 Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology commonly known as IMC. Most of us synchronize our earned and owned media in some way. Many of us have learned empirically the right combinations of tactics that lead … Continue reading Connecting Strategies That Lead to Success
Lee FrederiksenJuly 18, 2015 Lead generation means different things to different firms. For some, it might simply mean getting referrals from clients who are pleased with their work. For others, it might mean attending networking events. While seeking client referrals and networking are both legitimate approaches to lead generation, they are no longer the whole … Continue reading What Every Managing Partner Needs To Know About Lead Generation
Warren KnightJuly 16, 2015 Being able to use technology to generate leads is something I have spent over 5 years working on and perfecting. I have helped hundreds of SME’s use technology for lead generation, with one in particular who used a social media campaign to generate 2,700 leads in 7 days. Let me help … Continue reading 10 Successful Tips for Lead Generation Using Technology
Lindsay TjepkemaJuly 12, 2015 Are You Maximizing the Conversion Opportunities on Your Site? These days, everyone knows that it is important to optimize your website for lead generation. But the strategy behind just how to do it is where the details can get a little blurry for many people. Unfortunately, it’s not as simple as … Continue reading 4 Keys to Optimizing Lead Generation on Your Website
Chad HalvorsonJuly 11, 2015 Leading a team is every kid’s dream. Who doesn’t want to be the hero that slays the enemy, gets the gold, and ultimately leads their people to success? But, the reality of leadership isn’t like the movies—it’s a lot more complicated. Each team member has a different communication style, and brings … Continue reading The Management Skills You Need To Lead Your Team
Scott FenstermakerJuly 7, 2015 About a week ago, Facebook announced that it was beta testing a new type of ad, one that would allow an audience with one click to submit their email addresses without leaving Facebook. Facebook Lead Ads (ETA unknown) are a brand new ad type featuring a “subscribe” call-to-action. When you click … Continue reading Facebook Lead Gen For Your Business Is About To Get Easier
Roman KniahynyckyjJuly 7, 2015 You know the drill. When it comes to generating more leads through inbound marketing you’ll frequently find yourself reminding your executives to have patience while your strategies ramp up and take effect. If you want to speed things up a tad, however, you can try one of these five website tools. … Continue reading Master Website Lead Generation With These 7 Tools
Kristina JaramilloJuly 1, 2015 LinkedIn lead generation and engagement approaches that worked 5 years ago when I founded my firm, Get LinkedIn Help, are only working with minimal results today. The buying process has changed drastically: Buyers don’t want to be hunted. Afraid of getting harassed with too much sales and marketing information is one … Continue reading 3 Common LinkedIn Lead Generation and Engagement Approaches That Do Not Work Anymore & What You Should Do Instead
Adam SteinbergJune 29, 2015 If you oversee lead generation and nurturing at your company, this post is for you. Here are four inventive ways to generate and nurture leads via your B2B company website. 1. Create the perfect, simple website for each visitor persona. Ever meet someone at a party that immediately tries to tell you … Continue reading 4 Ways to Improve Lead Gen & Nurturing on Your Website
Daniel KushnerJune 29, 2015 If we can say two things with certainty about B2B marketing organizations, it would be that: Lead generation is among their primary goals They are active users of social media It’s somewhat ironic then that more than half of B2B organizations fail to generate leads through social media. While other channels … Continue reading Best Practices for Successful Lead Generation Through Social Media
