Laurie Sullivan @lauriesullivan, (September 24, 2015) Search engine optimization (SEO) is the No. 3 most effective lead-generation tool, followed only by company Web sites at No. 2, and events and conference at No. 1, according to a recent report surveying B2B marketers on generating high-quality leads. Paid-search advertising sits at No. 7. … Continue reading SEO The No. 3 Effective Tool For Lead Generation
David DeansSeptember 21, 2015 One upon a time, at a typical enterprise organization anywhere in the world, all business technology procurement decisions were dictated by the company’s CIO and the execution was managed by their loyal technical team. Meanwhile, life was good for most people in an IT vendor’s sales force who were laser focused … Continue reading Why Marketers Lead Digital Business Transformation
In this conclusion of a two-part series, columnist Daniel Faggella explores his favorite tactics for converting your traffic into leads and buyers. Daniel Faggella on September 18, 2015 When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going to go … Continue reading How To Create A “Lead Pipeline” With Your Blog (Part 2)
Louis FoongSeptember 18, 2015 We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how many of us put that same level of attention and care into creating our lead generation forms? … Continue reading Constructing the Perfect Lead Generation Form [Infographic]
Tim MatthewsSeptember 17, 2015 Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. These leads need to be nurtured – helped along – until they are ready. If you ignore them, you have wasted the money you spent … Continue reading Startup Essentials #8: Lead Nurturing And Progressive Profiling
Tom PickSeptember 1, 2015 Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention—lead generation remains the top … Continue reading How to Create the Perfect Lead Generation Form [Infographic]
Arik HansonSeptember 1, 2015 Digital Marketing Magician. Senior Road Warrior Marketing Intern Mobile Sensei Digital Overlord Wizard of Light Bulb Moments Dream Alchemist We’re all seen these types of job titles on LinkedIn, right? And, most of the people I know would scoff at these. Yet, they seem to be popping up in increasing numbers … Continue reading Why “Creative” Job Titles Won’t Lead to a Better Career Path
Jignesh ShahAugust 29, 2015 The Power of Gifting + Marketo 5 ways to attract and win customers with instant incentives. Do you sometimes feel that most of your customers are ignoring you? Take heart. You are not alone. As modern marketers, we are all challenged by how to get more customers to respond to our … Continue reading Digital Incentives – Grab A Coffee With Your Lead Nurturing
Hellen OtiAugust 28, 2015 Earlier this year, a study from Forbes revealed that Twitter had overtaken Linkedin when it comes to lead generation. The report also indicated that, many top salespeople use Twitter to exceed their sales quota by over 6X. This makes Twitter one of the fast rising social media tools for lead generation. … Continue reading Actionable Ways to Using Twitter as a Lead Generation Tool
Michael BirdAugust 27, 2015 If your small- or medium-sized business doesn’t have a Facebook business page, then you’re missing out on some serious lead generation opportunities. Facebook is an easy way to stay in touch with your consumer base and build strong brand awareness and loyalty. Best of all creating an account is free, and … Continue reading 3 Ways To Use Facebook For Lead Generation
