The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. Chris Wood on April 5, 2024 This week, Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired … Continue reading Chase launches media network
Tag Archives: Launches
Monzo co-founder launches AI startup with ambitions to put software developers out of business
Monzo co-founder launches AI startup with ambitions to put software developers out of business Graeme Hanna Tech Journalist Monzo co-founder Jonas Templestein has commenced a new journey with a fresh startup seeking to put software developers out of business. With fundraising efforts underway and drawing support from OpenAI and Index Ventures amongst others, Nustom … Continue reading Monzo co-founder launches AI startup with ambitions to put software developers out of business
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024 Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities
Klaviyo launches Klaviyo AI
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels. Chris Wood on February 27, 2024 Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to … Continue reading Klaviyo launches Klaviyo AI
IAB launches new privacy compliance tool
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space. Chris Wood on February 1, 2024 This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. … Continue reading IAB launches new privacy compliance tool
Martech activity slows in 2023 with less funding, launches
Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report. Allyson Delaney on January 31, 2024 In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. … Continue reading Martech activity slows in 2023 with less funding, launches
Integrate launches new Performance Center
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024 Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center
Pega launches new AI buddy
GenAI Knowledge Buddy aims to pull together content from siloes across the enterprise using ordinary language prompts. Kim Davis on January 24, 2024 Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. … Continue reading Pega launches new AI buddy
Integrate launches new media solution
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers. Kim Davis on January 10, 2024 Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate … Continue reading Integrate launches new media solution
Stability AI launches new subscription plans
Stability AI launches new subscription plans Deanna Ritchie / Last Updated: Dec 21, 2023 Stability AI, the firm responsible for the widely-used text-to-image model Stable Diffusion, has introduced a new subscription plan targeting commercial users of their models. The launch of this service aims to strike a balance between upholding transparency and generating income … Continue reading Stability AI launches new subscription plans