Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. Anu Adegbola on January 17, 2025 You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will … Continue reading Microsoft Clarity launches Google Ads integration
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS. Kim Davis on January 10, 2025 Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This … Continue reading Salesforce launches Agentforce for Retail
Symphony Creative Studio turns product descriptions or URLs into video clips. Anu Adegbola on November 18, 2024 TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from … Continue reading TikTok launches AI video generation tool for marketers
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. Danny Goodwin on October 31, 2024 Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months, but today’s update is part of … Continue reading ChatGPT search officially launches
Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business. Anu Adegbola on September 24, 2024 TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its … Continue reading TikTok Search Ads Campaign launches in US
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, “AI for the rest of us.” Constantine von Hoffman on September 13, 2024 (October 31, 2024), Salesforce launched Agentforce — generative AI bots the company says can be trusted to … Continue reading Salesforce launches new, ‘more trustworthy’ generation of AI bots
Sonos is delaying two product launches until it fixes its buggy app CEO Patrick Spence said the app is the company’s top priority right now. billy steele Thu, Aug 8, 2024 Billy Steele for Engadget Last quarter should’ve been a triumphant one for Sonos with the launch of its first headphones, but the … Continue reading Sonos is delaying two product launches until it fixes its buggy app
The online survey and feedback specialists are offering a packaged customer experience suite. Kim Davis on July 30, 2024 SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. … Continue reading SurveyMonkey launches a CX suite
Optimizely makes its headless CMS offering fully available as a SaaS option. Kim Davis on July 17, 2024 Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content … Continue reading Optimizely launches new SaaS CMS
