ActionIQ and Slalom bring consulting to customer experience with new partnership

Slalom will offer specialized services geared to ActionIQ CX Hub customers.



Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub.


ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. The company introduced its CX Hub earlier this year and is undergoing a rebrand as AIQ.


The company also recently partnered with InfoSum to offer second-party-data clean room support to brands and publishers.


Strategy and implementation services. Services offered by Slalom include marketing and CX applications for the AIQ CX Hub.


Research, marketing strategy and use case development are all part of Slalom’s services. Others include assistance in implementing and integrating AIQ at an organization, as well as integrating AIQ CX Hub with other platforms that support advertising, analytics, engagement and sales and service systems.


Slalom will also offer managed services, including change management, governance and expansion.



Why we care. It’s a big step forward for an enterprise to centralize their data in a CDP. It’s another thing to activate that data and use it effectively to power customer experience. For organizations that are on the fence about replacing their legacy data solution, specialized services might make the decision more realistic and manageable.


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About The Author










Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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