Marketers can expand commerce through SMS campaigns and improve text experiences. Chris Wood on August 9, 2022 Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers … Continue reading Attentive launches text-to-buy solution with Shopify’s Shop Pay
Tag Archives: Launches
Twitter Launches Location Spotlight, Builds Business Directory Into Platform
Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform
Google Ads Creative Studio Launches With Custom Video And Display Ads
Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution. Kim Davis on June 24, 2022 Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set … Continue reading ActionIQ rebrands and launches CX Hub
eBay launches a new ‘Vault’ facility for storing valuable trading cards
By Steven Melendez June 07, 2022 Scott Keeney has been buying and selling on eBay since he was a kid. Keeney—better known by his music moniker DJ Skee—has also become a well known figure in the world of collectible trading cards, even producing a line of custom sports cards with industry powerhouse Topps. But … Continue reading eBay launches a new ‘Vault’ facility for storing valuable trading cards
Instacart launches shoppable ads
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year. Chris Wood on May 27, 2022 This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and … Continue reading Instacart launches shoppable ads
Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
By Danica Lo May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP. Chris Wood on April 26, 2022 Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory … Continue reading Samsung Ads launches full-service offering Total Media Solution
Playbook launches an investment service for Millennials and Gen Z
By Chris Morris April 05, 2022 In a world where Bitcoin and GameStop stocks are rising and falling at a dizzying rate, it’s harder than ever for novice investors to figure out where to put their money—and in many cases, that’s keeping them out of the market entirely. David Hegarty, founder and CEO … Continue reading Playbook launches an investment service for Millennials and Gen Z
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns