The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth. Chris Wood on August 25, 2022 This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse … Continue reading IHeartMedia launches metaverse hub iHeartLand in Fortnite
YouTube Launches Podcast Page For U.S. Users by Colin Kirkland , August 22, 2022 Despite the lack of any formal announcement, YouTube has launched its own podcast page, according to 9to5Google. U.S. consumers are now able to see popular podcast channels, episodes, playlists, categories and recommended shows alongside the site’s existing Explorer page. Podcasting may … Continue reading YouTube Launches Podcast Page For U.S. Users
By Danica Lo August 17, 2022 TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping
Marketers can expand commerce through SMS campaigns and improve text experiences. Chris Wood on August 9, 2022 Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers … Continue reading Attentive launches text-to-buy solution with Shopify’s Shop Pay
Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform
Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution. Kim Davis on June 24, 2022 Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set … Continue reading ActionIQ rebrands and launches CX Hub
By Steven Melendez June 07, 2022 Scott Keeney has been buying and selling on eBay since he was a kid. Keeney—better known by his music moniker DJ Skee—has also become a well known figure in the world of collectible trading cards, even producing a line of custom sports cards with industry powerhouse Topps. But … Continue reading eBay launches a new ‘Vault’ facility for storing valuable trading cards
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year. Chris Wood on May 27, 2022 This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and … Continue reading Instacart launches shoppable ads
By Danica Lo May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
